15 Killer Real Estate Blog Content Ideas | FortuneBuilders (2023)

Key Takeaways

  • 15 real estate blog ideas

  • Tips for real estate blogging

A real estate blog is an important part of any comprehensive investor strategy. Still, many investors havea few remaining questions: How will they gather ideas to help them create content? What topics should they cover in their real estate blog content to ensure they reach the exact local audience they want to?

One of the best real estate blogging tips around is to focus on housing and real estate trends. Another great form of real estate content marketing is to highlight local events in your area. Investors can also utilize content marketing for real estate by pointing out any crucial news regarding schools, restaurants, or transportation.

The Value Of A Real Estate Blog

Creating a blog can be a great way to provide valuable content to attract viewers to your site. According to Kris Lippi, owner of the popular real estate website ISoldMyHouse.com, establishing your blog as a reliable source of real estate content ideas will draw in regular viewers who trust your site.

“While informative blogs which serve as valuable resources for clients and prospects showcase you and your business’s expertise in the field, they also fire up your site’s SEO. SEO-optimized blogs ensure that you are visible and therefore accessible to search engine-using leads. Higher SEO rankings come with the automatic credibility needed to arrange deals without lifting as much as a finger, all because people trust Google, Yahoo, and Bing to return the best results whenever they search for a real estate business within their area,” says Lippi. By doing so, you create an opportunity to convert your viewers into customers.

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15 Killer Real Estate Blog Content Ideas | FortuneBuilders (1)

Real Estate Blog Ideas You Can Use Today

Here are 15 real estate blogging ideas to help keep your blog productive, fruitful and full of content that acquires leads.

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1. Housing Trends

There may be no more universal topicfor your potential audience than that of real estate housing trends. Whether trying to reach sellers or buyers, discussing trends in home sales, mortgage rates, and lending restrictions is a good place to invest energy.

Tip: Create Google Alerts around specific housing trends to get timely info you can use for your content.

2. Local Events

Who doesn’t want to know about events in the community you spend most of your time? From festivals to community projectsand estate sales to charity 5Ks, let readers know about any upcoming, notable events in your real estate market.

Tip: Subscribe to event updates from local websites and newspaper sites to keep tabs on what’s going on.

3. Feature a Local Business

Got a favorite hamburger joint, or perhaps the ultimate place to get a latte? Maybe you know the best happy hour spot near the ballpark. Not only will your audience appreciate your insight about cool places to check out, but chances are the business will provide a link to your website, helping the SEO of your real estate blog.

Tip: Think about doing a talk or meet up at the featured business to drum up business.

4. Recreation Activities

Whether it’s the best gym to get in shape or the ideal place for that hike with the dog, providing some great places to get some exercise is a fabulous idea for blog content.

Tip: Include affiliate links to sporting goods or recreational equipment for additional revenue.

5. Dog-Friendly

Unfortunately, it can be tough for residents to know where the best place to take their pets is. From dog groomers to dog-friendly restaurants, provide a list of recommended places for dog lovers to check out.

Tip: Encourage folks to share pics of their own four-legged friends. Great for getting engagement on your blog.

6. Don’t Forget The Kids

It doesn’t matter whetheryou’re finding the perfect kid-friendly pizza jointor the latest news about the best schools, giving parents information about kid-themed info in your market is a great way to produce helpful content that has a good chance of getting shared on social media.

(Video) 10 Video Marketing Ideas for Real Estate Agents

Tip: Survey your email list to find out the best places.

7. Testimonial Pages

Though you don’t want to toot your horn too much, one great way to build your credibility — and demonstrate your track record — is to have content based on current and former clients who’ve worked with you. These can be text-based or even through video, but they can be a powerful addition to your real estate blog no matter how you present it.

Tip: Ask your email subscribers for testimonials; you’ll be shocked how many people you out.

8. Home Maintenance

Who doesn’t want to know more about renovating their property to make it look better? Which home improvements will lead to the biggest return on investment? You can even take it one step further by diving into topics such as staging a home you’re planning to sell, or how to avoid many of the common challenges associated with buying/selling a home.

Tip: Do a video walk-thru of your own home or property you recently worked on to show your expertise in real-time.

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9. Relocation Information

Relocation to a new geographic region can be stressful for even the most prepared individuals. By providing resources and information that help folks moving to a new region, you can reach people who are likely to be looking to either buy or sell a property.

Tip: Partner with local businesses to create joint ventures where you feature them as a resource and maybe get a bit of referral income in the process.

10. Share Your Story

Your real estate blog content is the perfect place to get a little bit personal and share your journey as an investor. Why should folks work with you? How did you get started? What have you learned in your journey as an entrepreneur and investor? And what can you share about the investing industry that readers could apply to their own lives? Most people view the investor life as a dream aspiration. Let them inside your process, and you might find it one of the most important selling tools you have.

Tip: Have somebody interview you in a Q&A session that covers the most typical questions you get as an investor.

11. Property Lists

You can provide helpful content about property listings in your area to your readers on your real estate blog as well. Put together some lists of the cheapest, most luxurious, or best-valued property. Doing so will help establish your blog as a place for readers to get the information they are looking for about local properties in one place.

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12. Local Getaways

Help your readers decide where to go if they want to take a weekend vacation or a day trip. This will help demonstrate your expertise as a local in the area and show readers that you know what you’re talking about, especially if you make great recommendations.

13. Service Recommendations

If you have been in the industry for a while, you will likely have partnerships and relationships with other professionals that you can recommend to others. Use your blog to promote title companies, inspectors, etc. It is important that you only go this route if you are fully confident in their abilities.

14. Home Decor

Do you have any experience with interior design, or have you worked with designers in the past? This would make a great subject for a series of blog posts on the do’s and don’ts of decorating your home. Tailor your ideas to different styles of homes and where they are located, and use past projects as examples.

15. Rent or Buy

Debating renting vs. buying is an excellent subject real estate content idea. Talk about the pros and cons for both sides and how they differ depending on your financial situation and goals. Share stories about when you chose to rent or buy and why, and how the housing market plays into this decision.

15 Killer Real Estate Blog Content Ideas | FortuneBuilders (2)

Tips For Writing A Real Estate Blog

Now that you have an idea of what topics you can write about on your real estate blog, you will want to make sure that you can help your blog reach its fullest potential. Here are some tips that can take your blog from good to great.

  1. Write valuable content that helps answer readers’ questions. Tony Mariotti, CEO at RubyHome, is an advocate of providing readers with the most valuable content possible. “Work on providing content that will empower your audience and help them make their homebuying decision. Don’t use sales-pitchy lingo. Just be helpful and provide engaging insights and useful explanations,” says Mariotti. Doing so will increase the likelihood of readers regularly returning to your site.

  2. Robert Johnson, founder of Sawinery suggests “concentrate on local keyword phrases. Creating a website is one thing, but if you want to capitalize on the traffic opportunities that come with good SEO, you must focus on keyword phrases. Include the local keyword targets in content that a prospective home buyer will find useful”. Be sure that your blog pages are designed for the internet. Break up sections of text with space in between topics and paragraphs. Use an easy to read font and use headings for each topic.

  3. Post on a regular schedule. You can become a trustworthy source of reliable content if your readers know when to expect something new on your blog.

  4. Build relationships with similar blog creators. Get to know the authors of other blogs and build trustworthy relationships with them. This can help earn you a featured mention on their blogs and build your own blog’s reputation. You can also learn what topics are popular and working for your competitors this way.

  5. Include infographics and images on your pages. This helps to create a more visually appealing look for blogs. Infographics are a great way to illustrate a concept or display statistics.

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  6. Stay up to date with the latest trends to ensure that you are providing the most relevant real estate blog content for your reads. You want to make sure that your blog is up to date with the latest real estate trends.

Setting Up Your Blog

As you get a better idea of your favorite real estate content ideas, begin thinking about your ideal website. There are numerous hosts you can use for free or at a low cost, such as WordPress, Square Space, Wix, or others. These websites have templates users can change around when setting up a blog. As you review options, prioritize organization and branding. Keep your business goals in mind and customize basic templates to improve your overall look. Remember to take advantage of free and low-cost features, especially in the beginning stages.

When choosing a website platform, you will also have the opportunity to select and register a domain name. This is another opportunity to solidify your brand and attract possible readers. Make your title clear, and remember you typically don’t want to change the core features. This will undermine brand recognition as you establish an audience. With that in mind, think carefully as you set up your blog.

Popular Tools & Software

Before you implement any of the above real estate content ideas, ask yourself how you are going to evaluate them. There are numerous ways to measure the success of a real estate website, blog, or social media page but you have to be proactive. A great way to get started is by adding Google Analytics tracking code to your website. This is one of the most popular tools for measuring website performance and will allow you to see traffic, visitors, and more. The best part is, it’s completely free to use.

After you set up the basics, there are other tools you can use to increase your tracking efforts and overall web performance. Within Google, you can check out Google Search Console to monitor your presence in search results. For example, when you search “real estate wholesalers in San Diego” does your business appear on the first page? What about the second? Google Search Console can help you monitor this position over time, allowing you to track your improvements.

Outside of Google, two of the most popular tools are Ahrefs and SEMRush. Ahrefs has an SEO keywords tool that allows users to audit their websites for the top performing pages, broken links, and more. This platform can even be used to help identify how competitor’s websites are performing. SEMRush is another option for tracking your overall web performance. This tool will help you identify certain keywords, traffic, and more.


Deciding to write a real estate blog is an endeavor that requires strategic planning and careful thought. These 15 ideas for real estate blog content are great topics you can write about to provide valuable content that will keep your readers coming back for more. Keep our tips for writing a real estate blog in mind to optimize your content and achieve the most success with your blog.

Let us know which of these real estate content ideas you like best in the comments below.

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(Video) Real Estate Blog Ideas that Increase Website Traffic


What makes a blog successful popular? ›

Successful bloggers choose a topic and stick to it. They write consistently about their chosen subject, and with a consistent voice and approach. Even when they write about something that seems to be off-topic, they relate it back to the niche they know their readers are interested in.

How do I get new content ideas? ›

Here are the top 15 ways to source new content ideas.
  1. Create topic lists in bunches. When you're ready to write new content, you shouldn't be sitting down to decide what you'll write about. ...
  2. Social media followers. ...
  3. Blog comments. ...
  4. Conduct interviews. ...
  5. Competitor websites. ...
  6. Google search suggestions. ...
  7. Recent events. ...
  8. Product reviews.
Jul 20, 2018

How do I choose a blog topic? ›

If you are having trouble choosing blog topics for your keyword research, consider these tips: Look at your past content and uncover topics that have generated the most interest and engagement. Consider the blog topics that your customers are most likely to ask you about when they reach out to a sales person.

How do you write blogs? ›

How to Write a Blog Post in 10 Steps
  1. Address a compelling topic. ...
  2. Come up with a great post title. ...
  3. Outline your post. ...
  4. Explain your connection to the topic. ...
  5. Use a clear layout. ...
  6. Write from the heart. ...
  7. Propose solutions. ...
  8. Consider search engine optimization.
Dec 15, 2021

Why do bloggers fail? ›

You're not creating engaging content. One of the reasons why bloggers fail is that they're not producing engaging, outstanding quality content. With so much content being produced, great content is the minimum bet for getting in the game.

How do you write a content topic? ›

7 Easy Tips for Effective Content Writing
  1. Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. ...
  2. Create a Hook That Grabs Their Attention. ...
  3. Do Your Research. ...
  4. Focus on a Single Purpose. ...
  5. Write in a Unique Voice. ...
  6. Optimize Digital Content. ...
  7. Edit Your Work.

How do you write a killer on a blog post? ›

A 10-Point Checklist For Writing A Killer Blog Post
  1. Know who you're writing for. ...
  2. Do some basic keyword research. ...
  3. Create a basic outline for your post. ...
  4. Come up with a working title. ...
  5. Hook your reader in the first two lines. ...
  6. Write the post. ...
  7. Add images using the right ratio. ...
  8. Optimize for Search.
Nov 8, 2017

How do I start a successful blog? ›

Top tips for a successful blog
  1. Getting started. Choosing a blogging platform is your first challenge. ...
  2. Consider integration. ...
  3. Find a niche. ...
  4. Write about what you love. ...
  5. Offer value. ...
  6. Focus on marketing. ...
  7. Encourage interaction. ...
  8. Make commenting easy.
Nov 17, 2011

How can I write a blog fast? ›

How to write blog posts faster
  1. Use the Pomodoro cycle to write and edit. ...
  2. Create a content dump first and edit it later. ...
  3. Use the right tools to help you ideate, write and edit your content. ...
  4. Use dictation to write faster. ...
  5. Keep a keyword list. ...
  6. Outsource parts of content creation for faster production.

What type of blog is most popular? ›

Lifestyle Blogs

Lifestyle blogs are the most popular type of blogs you can find online. They have a variety of readers, interested in topics ranging from culture, arts, local news, and politics.

What are 4 to 5 characteristics of a successful blog? ›

Common Characteristics Of Successful Blogs
  • Awesome design. Your blog design is the first thing people see. ...
  • A clear focus. Great blogs have a clearly defined focus. ...
  • Regular content. Blogs that hardly publish content get lost in the fog! ...
  • Spectacular images. ...
  • Vibrant Community.
Mar 21, 2013

What should I blog about in 2022? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
May 19, 2022

What percent of blogs are successful? ›

An average of 30% of bloggers report success, while 38% is well above the benchmark.

How many posts should I have before I launch my blog? ›

To launch a blog that brings in meaningful traffic, we recommend starting with at least 10 to 15 posts. Publish consistently after launch; one study found that having at least 24 blog posts can increase traffic to your blog by 30%, and having more than 50 posts can lead to a 77% boost in traffic.

How many blogs should you post a week? ›

Most experts agree that blogging two to four times per week is the best way to see increased traction from your content. This equates to somewhere around eleven to sixteen posts a month, depending on how set you are on the actual times per week you post new content.

What makes an interesting blog? ›

Images. Relevant and eye-catching images make blog content more interesting to readers. Visual content enhances your blog, whether it's an image of people or a chart showing useful data. According to Backlinko, using at least one image in your content helps to gain more traffic than web pages with no image.

What is a good blog post? ›

Good corporate blog posts are about 400-1,000 words.

Blog posts should be easily digestible during a coffee break. Readers will give up if they need to scroll down endlessly. If you're getting upwards of 1,000 words, consider breaking your post into two parts, or tightening up your ideas and language.

What topics are trending? ›

Top 2021 trending topics
Top popular topics (US)Top searched topics (US)
TopicScoreSearch volume
essay writing427,480,000
treating erectile dysfunction417,480,000
fox news417,480,000
74 more rows
May 4, 2022

What is a example of content? ›

Content is defined as what is inside or included in something. An example of content is beans inside of a jar. An example of content is the words inside a book. The individual items or topics that are dealt with in a publication or document.

What kind of content can I write? ›

Articles, blogs, social media content, e-books, newsletters, internal & external communications, email content campaign, audio & video content and marketing collateral, such as flyers, and brochures are some of the write-ups you have to write in this sector.

What is content writing sample? ›

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

How do you write a 30 minute blog post? ›

How to Write a Blog Post in 30 Minutes
  1. Have Your Tools in Place. ...
  2. Prepare Your Environment. ...
  3. Know What You're Writing. ...
  4. 0-2 Minutes: Think about what you're doing: ...
  5. 0-5 Minutes: Know what you're up against: ...
  6. 0-8 Minutes: Outline your blog. ...
  7. 8-20 Minutes: Flesh out the body of the post. ...
  8. 20-22 Minutes: Write your intro.
Mar 23, 2017

How do you write a blog for beginners? ›

Blogging tips for beginners
  1. Choose a blog niche.
  2. Research your audience.
  3. Draw inspiration online.
  4. Learn what people are searching for.
  5. Use keywords strategically.
  6. Structure your blog by category.
  7. Create an editorial calendar.
  8. Start with an outline.
May 4, 2021

How do I start a blog with no experience? ›

How To Start A Blog In Any Niche With No Technical Experience And (Almost) No Money
  1. Step 1 – Find your passion and write a mission statement. ...
  2. Step 2 – Discover your tribe. ...
  3. Step 3 – Develop a memorable brand. ...
  4. Step 4 – Choose a web host. ...
  5. Step 5 – Setup your hosting account. ...
  6. Step 6 – Pick a blogging platform.
Sep 8, 2021

How Long Should blogs be? ›

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts. Longer pieces seem to do better when it comes to ranking on SERPs.

How do beginner bloggers make money? ›

Google AdSense

Google AdSense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind AdSense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs.

What is the example of blog? ›

Examples of blog posts include beauty product recommendations, travel and vacation trip reviews, and personal blog posts.

How do you write a good blog post in one hour? ›

How to Write a Perfect Blog Post in One Hour - YouTube

How do you know if your blog is successful? ›

In this article, we'll go over 20 different metrics you can track to measure your blog's success.
  1. Page Views.
  2. Traffic by Channel.
  3. Time Spent on Page.
  4. Bounce Rate.
  5. Pages Per Visit.
  6. Returning Visitors.
  7. Top Traffic Posts.
  8. SERP Rankings.
Apr 14, 2020

How would you measure success of your blog? ›

5 easy ways to measure the success of any blog post
  1. Total visits. The total number of visits to a blog post is a simple metric that gives a company a lot of information about their efforts. ...
  2. New subscribers. ...
  3. Average length of stay. ...
  4. Social shares. ...
  5. Page views per visit.
Sep 8, 2016

What are the features of an impressive blog? ›

The 8 Essential Elements Of A Successful Blog Post
  • Magnetic headline. ...
  • Compelling lead. ...
  • Useful subheads. ...
  • Informative and engaging body. ...
  • Appealing graphics. ...
  • Powerful call-to-action. ...
  • Relevant internal link. ...
  • Good meta description.
Apr 20, 2018

What are the characteristics of a good blog? ›

11 Characteristics of Highly Influential Blogs
  • Consistency. Readers want lots of posts, and "neglected content may inadvertently translate to neglecting your readers too."
  • Eloquence. Read a lot, write well and proofread. ...
  • Uniqueness. ...
  • Specific. ...
  • Personal. ...
  • Analytical. ...
  • Detail. ...
  • Thought-Provoking.

How long does it take for a blog to be successful? ›

On average, it takes 2-4 years to build a successful blog. Around the 2-year mark, you should have enough content and a large enough audience to begin experimenting with different monetization methods.

How do you Analyse blog content? ›

How do you Analyse your content topic before writing a good piece of blog article?
  1. Determine and know who your target audience is.
  2. Write compelling titles and headlines.
  3. Make your blog digestible and easy to read.
  4. Add relevant images.
  5. Optimize your blog for SEO.
  6. Don't forget to add CTA.
Jul 19, 2022

How do you measure blog engagement? ›

Keep reading to learn five blog engagement metrics you need to start measuring today.
  1. Total Number Of Comments. Remember, spam comments don't count. ...
  2. Total Number Of Social Media Shares. ...
  3. Number Of Links and Other Mentions. ...
  4. Total Time Spent On Site. ...
  5. Number Of New Leads.
Dec 14, 2016

What are the most important blog metrics? ›

10 Blog Metrics That Determine Success
  • Pageviews. Let's start with the most obvious metric. ...
  • Average Time On Page. This metric tells you how long readers are spending on a specific blog post. ...
  • Returning Visitors. No one and dones here! ...
  • Overall Blog Visits. ...
  • Top Viewed Posts. ...
  • Social Shares. ...
  • Click-Through Rate.

How do I track blog posts? ›

Most blogging platforms have built-in analytics (e.g. HubSpot) or a Google Analytics plug-in (e.g. WordPress) to track blog traffic and site visitors. Regardless of the blogging platform you're using, we recommend that you check blog traffic with Google Analytics using the Google Analytics website.

How would you measure success? ›

To measure success, you need to set goals, but not all goals are created equal. Taking the time to outline Specific, Measurable, Achievable, Relevant and Time-bound goals will provide you with the foundation you need to measure the effectiveness of your project.

What are 4 to 5 characteristics of a successful blog? ›

Common Characteristics Of Successful Blogs
  • Awesome design. Your blog design is the first thing people see. ...
  • A clear focus. Great blogs have a clearly defined focus. ...
  • Regular content. Blogs that hardly publish content get lost in the fog! ...
  • Spectacular images. ...
  • Vibrant Community.
Mar 21, 2013


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