Google is a competitive arena. Advertisers want to introduce something to customers who are online most of the time. That is why it is vital to create an effective Google Ads campaign that will help you connect with these customers.
Google has 97% of its total revenue coming from ads (That's 134.81 billion if we translate it to US dollars). It's only fair and logical for Google to make its advertising platform more open to all types of businesses.
That's a lot of revenue!
So to catch the attention of your target online customers, here are excellent ways on how to create an effective Google Ads campaign.
How To Create A Google Ads Campaign That Works
A little recap.
Google Ads is Google's advertising platform. With the different Google Ads campaign types, you can bid on keywords for your clickable ads to appear in Google's search results.
If you want to promote your local business, sell products or services, raise awareness about different essential causes, or boost traffic to your site, then Google Ads is for you.
However, launching an ad for the sake of starting one isn't right. It would be best if you learned the basics of creating an effective Google Ads campaign.
1.
Truly Understand Google Ads
Just like anything you do in life, you need to know what you're getting yourself into. The same principle applies to a successful Google Ads campaign.
Remember that your business (Your money to be exact!) is at risk if you recklessly jump into the Google Ads world.
You must understand the strengths and weaknesses of Google Ads.
Here are the pros of a Google Ads campaign:
- A Google Ads campaign is fast and easy to create.
- Excellent for highly targeted results.
- The results are measurable.
- Campaign results can lead to better lead and sales generation.
- You have 100% control of your ads.
- Your Google Ads campaign budget can be very flexible, depending on your needs.
- You can test new and different Google Ads variants and continue to improve.
On the other hand, here are some cons of launching a Google Ads campaign:
- You pay every time a user clicks on your ad, even if that click converted or not.
- Some google ads can have fairly high costs per clicks or CPC.
- Your ads will stop if you have run out of your CPC budget.
- You are only allowed to create ads with three 30 character headlines, two large 90 character description lines, and a customizable display URL.
- Your ads will be visible to the wrong target audience if you don't add sufficient negative keywords to your Google Ads campaign.
- You need to invest a lot of your time in your campaign.
- A lackluster landing page means zero ROI and wasted CPC investment.
2.
Do Thorough Research And Understand Your Audience Before You Do Anything
To fully understand the audience that you want to target with your Google Ads campaign, you need to invest time and resources.
According to Google,
You can add audience targeting to ad groups and reach people based on who they are, their interests and habits, what they're actively researching, or how they have interacted with your business. Audience targeting can boost your campaign's performance by reaching people browsing websites, using apps, or watching videos. Read the personalized advertising policy (formerly known as interest-based advertising) to help improve the experience for users and advertisers alike.
This is nothing but good news to advertisers who want to understand their target audience better before launching a Google Ads campaign.
Check out the table below for a complete summary of the different audience types to use for targeting in your Google Ads campaigns:
This table will help you analyze the types of websites your target audience spends time on. It can answer the following questions:
- What language style do those websites use?
- What do they look and sound like?
- Which competitors are running effective Google ad campaigns?
3.
Set A Specific Goal For Each Of Your Google Ads Campaigns
There are several types of Google Ads campaigns that you can choose from. Based on my own experience, it's easy to get overly ambitious with a Google Ads campaign. That's especially possible if you want to spend a significant amount of your online ads budget.
You must choose one specific goal for each Google Ads campaign. Doing so will improve the return on investment or ROI of the campaign.
Here are some goals that you can set for each type of Google Ads campaign:
- Search campaigns: Sales, leads, and website traffic.
- Display campaigns: Sales, leads, and website traffic.
- Video campaigns: Sales, leads, website traffic, product and brand consideration, and brand awareness and reach.
- App campaigns: App promotion.
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4.
Build A Targeted Landing Page For Your Google Ad
Creating a landing or location page that directly addresses the query a user entered into Google can make your ad campaign more effective.
Landing pages are optimized pages created specifically for your ads with the intent of maximizing your conversions.
Instead of creating a highly optimized landing page, what most advertisers do is direct traffic from their Google ads to the home pages of their sites.
What happens when you do this? Remember that online customers are looking for a specific answer. When they search and when they get redirected to your home page by clicking your ad, they usually aren't getting exactly what they want = poor conversions.
A targeted landing page for your Google Ad campaign serves a single purpose - get customers from search to buy (or whatever your goal is) by paving a clear path.
5.
Never Stop Testing!
The work of a Google Ads campaign is a continuous cycle. Once it's up and running, you'll always want to make adjustments. Try small modifications on ad copy, keywords, landing pages, and other Google Ads elements to see what works and what doesn't.
I suggest that you use the Campaign Drafts and Experiments tool in Google Ads. This tool allows advertisers to propose and test changes to their Search and Display Network campaigns.
Use Campaign Drafts to prepare multiple changes to your Google Ad campaign.
Campaign Experiments measure Google Ads results to help advertisers understand the impact of their changes before they apply them to a campaign.
6.
Analyze, Learn, And Improve
It's not always going to be a sunny day ing Google Ads Ville. Your campaign might not pick up on some days (especially on day one!), and that's okay.
If you are still not happy with the results of your Google Ads campaign after 7 to 21 calendar days, then you can already take necessary actions.
Use Google Analytics to analyze critical ad metrics, such as:
- Impressions
- Cost
- Clicks
- Average CPC
- Conversions
- Impressions by Campaign
- CTR by Ad Groups
- CTR by Campaigns
- Cost Per Conversion
- CTR
Once you learn which of those metrics are missing the mark, then feel free to go back to your drawing board and improve your Google Ads campaign.
And that's it! Those are the ways to create an effective Google Ads campaign.
I want to reiterate that getting the best results out of a Google Ads campaign can take time. Be patient. Tweak your campaign if you need to. You'll get your desired results in no time.
Check out the recommended resources below to learn more about Google Ads. You can also TALK TO US if you want to learn more.
Recommended Google Ads Campaign Resources
7 Ways to Write Super-Effective Google Ads (with Real Examples)
How to Create a Profitable Google AdWords Campaign (from Scratch)
How to Create a Revenue-Generating Google Ads Campaign
So what do you think about this article? Are you ready to create a more effective Google Ads campaign?
Let me know in the comments section below and let’s discuss.
If you think this article is worth the SHARE, it would be a great honor! I will talk to you on the next one.
Are you looking for more online advertising help? Check out our Ultimate Guide to Online Advertising for Small Businesses.
HOW TO ELIMINATE INFORMATION OVERLOAD WITH YOUR MARKETING & EXPERIENCE IMMEDIATE RESULTS... WITHOUT BEING A MARKETING EXPERT!
Have you tried one marketing tactic after another, and nothing seems to work?
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About the author, Tim Fitzpatrick
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FAQs
What are some factors that make a Google Ads campaign successful? ›
The 4 key factors to running a successful Google Ads campaign: Keywords, Ads, Landing Pages & Conversions.
Why is optimizing your ad rotation when setting up your ads recommended? ›The "Optimize" setting optimizes your ads for clicks in each individual auction using signals (such as keywords, search terms, devices, locations, and more), and prioritizes ads that are expected to perform better than other ads within an ad group.
Why is my Adwords campaign not running? ›Account issues
If your account is suspended, or if you have a billing issue on your account, you won't be able to run your ads until the problem is resolved. Keep in mind that if other campaigns in your account are running, you don't have to check on the status of your Google Ads account.
- Set goals. Before you start any type of digital marketing campaign, you need to set goals. ...
- Figure out your target audience. ...
- Conduct keyword research. ...
- Create effective Google Ads. ...
- Set your budget. ...
- Update your landing page. ...
- Use remarketing to boost conversions. ...
- Get your Google Ads PPC advertising off the ground with WebFX.
Adding unique headlines and descriptions increases the number of combinations that can be generated to maximize the performance of your ads. Try to avoid adding repetitive words, phrases, or ideas. Unpinning some assets: Pinning reduces the overall number of headlines or descriptions that can be shown.
How many types of Google ad campaigns are there? ›Choose from 6 types of Video campaigns: Drive conversions: Drive sales and leads with action-focused ads and targeting (also known as Video action campaigns). Custom video campaign: Customize your settings with different ad types.
How do you make money with Google Ads? ›You can connect a Google AdSense account to your search engine to make money on contextually-relevant ads placed into the search results. Advertisers compete for placement in the search results, and when someone clicks on one of their ads, you can make a portion of the revenue.
How do I choose keywords for Google Ads? ›- Think like a customer when you create your list. ...
- Select specific keywords to target specific customers. ...
- Select general keywords to reach more people. ...
- Group similar keywords into ad groups.
The two data sources that are used to calculate optimization recommendations : Industry data and Account settings .
What's an example of an effective callout extension? ›Some callout extension examples include: Free Shipping. Lifetime Warranty. Price Matching.
What is the simplest method of using Dynamic Search Ads? ›
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website content to target your ads and can help fill in the gaps of your keyword based campaigns.
How do I improve my ad rank? ›- Quality Score and the Ad Rank Formula.
- Use Search Terms as Keywords.
- Work on your Ad Relevance.
- Use the Keyword Tool.
- Work on Improving your Website.
- Include Main Keywords in the Meta Tags of your Website.
Before you begin, you should know how long this powerful ad channel takes to work. Here's what you can expect: a successful Google ad campaign will take at least 3 months to mature and then approximately 4-12 months to develop into a strong campaign.
What happens if I dont pay Google Ads? ›What happens if you don't pay Google Ads? In the event of nonpayment, your account will be suspended. In addition, your credit card information and your personal contact information will be flagged; unless you pay Google, you won't be able to add new Ads accounts or access any paid services.
Is Google Ads difficult to learn? ›There are many challenges to learning Google Ads and creating a successful campaign. Some of the more common problems are failure to determine your audience and keywords correctly, difficulty describing what makes your business unique, missing information, and a website that doesn't work well on mobile devices.
What is the best time to advertise on Google? ›If you find, for example, that users between 6 PM and 9 PM tend to spend more time on your site or app and complete Goals more readily, you can bid more during those hours.
How much should I budget for Google Ads? ›If you're a beginner, try an average daily budget of US$10 to US$50. Check your account daily after applying a new budget to see how your campaigns have performed. You can set a shared budget with the amount you're willing to spend across multiple campaigns for the same client.
What are strengths of advertising? ›Ad Strength estimates the relevance, quantity, and diversity of your ad content. Making sure your ad has relevant, unique content can help you show the right ad to your potential customers and improve your ad's performance.
What is campaign strength? ›Ad Strength guides you through ad creation by noting your ad's effectiveness based on the number and types of assets you include. When you create or edit an ad, you can use Ad Strength's prompts to add assets that may improve ad performance.
How do I check my quality score? ›- Sign in to your Google Ads account.
- Select the relevant campaign and ad group.
- Select the Keywords tab.
- Click Customize columns at the top of the ad group table.
- Choose Show Quality Score from the drop-down menu.
- Click Done. Each keyword's Quality Score is defined.
What is a smart campaign Google Ads? ›
Smart campaigns help you highlight selling points of your business and attract customers. You can create a single campaign for your business, or run multiple campaigns to showcase different products or services your business offers, each with their own set of keyword themes.
What are Google Ads campaign goals? ›...
Goals for Shopping campaigns.
| Goal | When to use it |
|---|---|
| Website traffic | Drive potential customers to visit your website |
On average, however, advertisers can expect to pay: $2.32 per click on Google Ads Search. $0.67 per click on Google Ads Display. $0.54 per click on Google Ads Shopping.
How much do Google Ads pay? ›...
How Much Can You Earn by Using AdSense?
- Monetization Option 1: Close Sales via Calls.
- Monetization Option 2: Receive Purchase Orders on your E-Commerce Store.
- Monetization Option 3: Drive Local Store Visits.
| # | Search term | Monthly Search Volume |
|---|---|---|
| 1 | youtube | 481.5M |
| 2 | 369.0M | |
| 3 | translate | 211.8M |
| 4 | pornhub | 204.3M |
Now, depending on who you ask, you'll hear a different response for the age-old question: “How many keywords should I have in my Google Ads account?” When it comes to ad groups, the typical answer is somewhere in the 20-25 keyword range, and definitely no more than 30 keywords per ad group.
How many keywords should you target? ›It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.
What is a good optimization score? ›What kind of Optimization Score should you look after? Most accounts will have a score of around 80% and that's a good score to shoot for. If it's lower than that, you may want to make adjustments. If you go higher, you risk increasing your ad budget more than you'd like.
What is ad optimization? ›Ad optimization refers to the process of creating ads that are relevant to users who see your ads and then perfecting these ads informed by data collected through A/B tests and user testing.
What does performance Planner automatically do? ›
What does performance planner automatically do? It provides you automatic forecasting about your existing campaigns that how they will perform in the future.
What are callouts in marketing? ›Callout extensions are words or phrases that appear below your ads description text. They allow ads to include additional information about your business or its products and services.
What are callouts in advertising? ›Callouts can improve your text ads by promoting unique offers to shoppers, like free shipping or 24-hour customer service. When you create a callout, it appears with your ad on a computer or mobile device.
What is a marketing call out? ›What Are Callouts? Callouts are an additional line of text that shows below your description line 1 or 2. You can add as many callouts as you want but usually, 4 or 6 will show in a single ad. Each callout is composed by up to 25 characters (including spaces)
What are the three main factors that determine ad quality? ›Answer: The three Main Factors are following: Expected clickthrough rate, landing page experience, and ad relevance.
What are the two key components of successful text ads? ›- Headline. There are two required headline fields, and one optional, each with a 30 character limit. ...
- Description. Google Ads allows two 90-character description fields, giving advertisers plenty of control over their ad's messaging. ...
- Display URL.
You never know what message might resonate best with potential customers. Because of this, we recommend having at least 3 ads in each ad group and using optimized ad rotation.
How do you run a successful PPC campaign? ›- Start by Optimizing Your Website. ...
- Select a Bidding Strategy. ...
- Set a Budget. ...
- Research Your Keywords and Choose Them Wisely. ...
- Create a Killer Ad. ...
- Don't Forget the Call to Action. ...
- Test Your Ads to Ensure Performance. ...
- Conclusion.
- Clearly define your target audience.
- Establish your goals.
- Define your budget.
- Create targeted content.
- Engage with your audience.
- Offer something valuable.
- Up your chances of going viral.
- Distribute and promote your campaign.
- Learn a few basic terms. ...
- Organize your account. ...
- Set your budget. ...
- Pick your keywords. ...
- Set your keyword match types. ...
- Set your landing pages. ...
- Decide which devices to show up on. ...
- Write your ads.
What are the 3 types of campaign? ›
Campaigns come in all shapes and sizes, and there are many different types of campaigns. They usually fall into three different categories - channel-specific, tactic-led and by objective.
What are four classic elements of an advertisement? ›Print advertisements usually contain four key elements: headline, copy, illustrations, and signature. Some advertisements also include the company's slogan, which is often presented with or near the signature.
What are the three R's of PPC? ›The three R's of PPC are Reach, Relevance and Response.
What is PPC strategy? ›PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you're paying for targeted visits to your website (or landing page or app).
What is the best pay-per-click site? ›- Media.net: Best PPC Ad Network.
- Infolinks: Best PPC Platform.
- Google AdSense: Best PPC Network.
- Bidvertiser: Pay Per Click Sites.
- Revcontent: Best PPC Ad Platform.
- ClickAdilla: Best PPC Ads Platform.
- Vibrant Media: Top PPC Ad Networks.
- Clickadu: Best PPC ads Network.
- Define your target audience. ...
- Care about what your customers care about. ...
- Become a resource. ...
- Get your reviews up. ...
- Be accessible online.
A successful ad campaign can help you launch a new product, offer services to clients or give customers a reason to try a product that you make. No matter what you sell or offer, you need to know how to make your campaign a hit. The components of a successful marketing campaign include both a hook and a solid offer.
What are the three key elements of a campaign strategy? ›However, your organization can compile its existing resources into a winning digital campaign strategy by focusing on three key campaign elements — campaign objectives, target audience, and key messaging.
Is Google Ads hard to learn? ›There are many challenges to learning Google Ads and creating a successful campaign. Some of the more common problems are failure to determine your audience and keywords correctly, difficulty describing what makes your business unique, missing information, and a website that doesn't work well on mobile devices.
What are the main Google Ads campaign types? ›Types of App campaigns
If your account is eligible, you may notice 3 App campaign subtypes: App installs: Focus your ads on getting people to download your app. App engagement: Get existing users to take actions in your app. App pre-registration: Promote pre-registration for apps before they release on Google Play.
How long does it take to learn Google Ads? ›
You can learn Google Ads through in-person, live online, or on-demand classes. There are free Google Ads training classes available, too. Experts say it takes three or four hours to get started with keyword-based search advertising, but mastering Google Ads can take as much as 100 hours or more.