6 Best Keyword Tracking Tools for SEO (2023)

Search Engine Optimization (SEO) is a critical part of running a successful website. However, determining whether your site is ranking for the right keywords can be difficult. Fortunately, using one of the best keyword tracker tools can make that significantly easier.

In this post, we’ll explain what keyword tracking tools are and the benefits of using them. Then we’ll explore six of the best keyword tracker tools for SEO, including their key features and pricing details. Let’s jump right in!

What Are Keyword Tracker Tools?

There are many different SEO tools out there. Keyword tracking tools in particular can help you conduct keyword research to boost your website’s traffic. You can use them to monitor your keywords and your ranking positions on the Search Engine Results Pages (SERPs).

These tools are beneficial because they help you identify the best keywords for specific topics or products on your site. By analyzing which search terms are most frequently used by your target audience, you can create content that directly addresses their needs and interests. This helps to improve your visibility in search results, enhance the value of your content, and drive more traffic to your site.

Another key function of these tools is to track your SEO performance over time. Many provide detailed analytics reports that can help you identify trends in your website’s search rankings over days, months, and even years. This data enables you to make strategic adjustments as needed.

Additionally, some keyword tracker tools incorporate machine learning algorithms that automatically adjust according to changing search engine trends. This sophisticated functionality can help you stay ahead of the curve.

Overall, keyword tracking tools can be incredibly useful for SEO professionals and website owners who want to improve their search rankings and drive more traffic. If you’re looking to start using these tools, it’s important to do your research and find one that meets your specific needs and goals.

6 Best Keyword Tracking Tools for SEO

Now that you understand more about what tracking tools are and why they’re useful, let’s discuss some of the top solutions. Below are six of the best keyword tracker tools for SEO. We’ve chosen these based on their ease of use, feature sets, and pricing options.

1. Semrush

First on our list, Semrush is one of the most popular keyword tracker tools for SEO. This all-in-one solution lets you conduct research to identify the best keywords to use on your website, and assess the competition.

It provides a Keyword Overview tool that you can use to learn a wide range of information about specific keywords. This includes monthly search volume and popularity trends. Additionally, the tool offers a list of similar keywords that you may want to consider targeting.

Semrush also comes with a Position Tracking feature that lets you track and monitor your site’s keyword rankings and performance. Plus, it offers a handful of other tracking tools that can help boost your SEO. These include Keyword Magic, a database consisting of over 20 billion keywords for conducting keyword research, and Keyword Manager, to analyze multiple keywords at once.

Key Features for Semrush:

• Domain top keyword analysis
• Keyword ad budgets and competition
• Option to tag and group keywords in campaigns
• Tracking for keyword rankings, visibility, and average traffic
• Domain backlink analyzer
• Ability to discover which terms competitors rank for

Semrush is for you if…

• You’re a content marketing professional
• You want a complete suite of digital marketing, SEO, and keyword tracking tools
• It’s important to be able to monitor keyword performance against competitors

Semrush Pricing: Semrush lets you track up to 10 keywords for free. After that, you’ll need to upgrade to a paid plan, which starts at $119.95 per month | Learn More About Semrush

2. Moz

Moz, and specifically the Keyword Explorer tool, is considered another one of the best keyword tracker tools for website owners and digital marketers. It lets you analyze specific keywords, discover competitors, and find alternate keyword options.

The Moz Keyword Tracker is just one of the many features you can use on this platform. Moz Pro provides an extensive suite of SEO tools, such as Rank Tracking. With this feature, you can create campaigns to monitor selected keywords over time. It also includes a domain analyzer that lets you identify and monitor the keywords you’re ranking for.

Moz Pro lets you incorporate competitors into your campaigns. It also provides keyword suggestions for you to target, ranked according to difficulty. One of the most useful features is that it offers a “Priority” score, which essentially informs you whether the keyword is worth targeting based on the volume, organic Click-Through Rates (CTRs), and difficulty.

Key Features for Moz:

• Keyword competitor analysis
• Fast, accurate results
• Keyword difficulty estimator
• Long-term keyword campaigns
• New keyword research and discovery
• Historical data graphs

Moz is for you if…

• You’re looking for a solution for keyword search and competitor analysis
• It’s important that you get real-time results with heightened accuracy
• You want to find out what keywords your pages are currently ranking for

Moz Pricing: Some of the Moz tools, such as the Keyword Explorer, are free to use for a limited number of queries per month. Moz Pro plans start at $99 per month (plus there is a free trial). | Learn More About Moz Pro

3. MonsterInsights

MonsterInsights is a Google Analytics plugin for WordPress that can help you monitor your keyword rankings directly within your admin area. It connects your site to your Google Analytics account, then lets you access your Search Console reports to view ranking data on your site’s top 50 Google search terms.

Additionally, MonsterInsights lets you access data on clicks, CTRs, and impressions. It provides the average position for each of your keywords, and highlights which content on your pages you can further optimize to boost search visibility.

Key Features for MonsterInsights:

• Tracking for 50 keywords
• Keyword ranking data
• Reports on clicks, impressions, and CTRs
• Real-time analytics
• Integration with AIOSEO and Yoast SEO for segmenting traffic by focus keyword

MonsterInsights is for you if…

• You’re primarily concerned with Google SEO
• You want to be able to access keyword and other SEO-related data directly within your WordPress dashboard
• You have a Google Search Console account set up and connected to your site

MonsterInsights Pricing: Plans start at $99.50 per month | Learn More About MonsterInsights

4. Databox

One of the lesser-known keyword ranker tools that’s still a strong option is Databox. This is a robust platform that offers services for project management, sales, marketing, and more. It includes a custom SEO dashboard tool that you can use to view, analyze, and report on your site’s performance.

Additionally, you can integrate it with Google Search Console and Google Analytics to track keywords and monitor your campaigns. Databox makes it easy for you to gather your analytics from over 70 tools and generate reports for any device.

Key Features for Databox:

• Custom dashboards
• Real-time analytics and metrics
• Auto-generated reports
• Keyword tracking
• Integrations with Google Analytics, Google Search Console, HubSpot, and more

Databox is for you if…

• You want a complete, end-to-end SEO performance and monitoring tool
• You prioritize Google Analytics
• You’re looking for visual data and reports that are easy to customize

Databox Pricing: You can get started with Databox for free and connect to three data sources. Paid plans start at $72 per month | Learn More About Databox

5. SE Ranking

SE Ranking is a keyword tracking tool that you can use across multiple devices, locations, and search engines.

It lets you analyze your SEO performance and research your top competitors based on keyword visibility scores. For developers, it also includes a white-label feature that you can use to provide your clients with a keyword rank tracking tool.

SE Ranking’s Keyword Rank Tracker makes it easy to monitor your site’s search terms for any of the major search engines, including Google, Yahoo, and Bing. You can also fine-tune your keyword tracking based on geographical locations or user devices.

Key Features for SE Ranking:

• Tracking for up to five competitors
• Google Analytics and Search Console integration
• Ability to monitor rankings and backlinks
• Options to track ad search results, paid ads, video, etc.
• Historical data reports
• Traffic analysis
• Real-time marketing plans

SE Ranking is for you if…

• You’re looking for an all-in-one SEO ranking tool with B2B options
• You want to be able to audit your site, monitor backlinks, and more
• It’s important to track keyword performance for multiple devices and search engines

SE Ranking Pricing: A 14-day free trial is available. Otherwise, plans vary based on how frequently you want to check your rankings, how many keywords you want to track, etc. | Learn More About SE Ranking

6. Ahrefs

Last but certainly not least, we have Ahrefs. Ahrefs Rank Tracker is a popular tool that is similar in functionality and interface to solutions such as Moz Pro and Semrush. In addition to visually-appealing data and interactive graphs, Ahrefs provides an intelligent segmentation system that lets you organize your keywords based on filters and tags.

This solution lets you schedule and send email reports and updates based on SERP position changes. You can also track your competitors and monitor ranking progress on both desktop and mobile devices.

Key Features for Ahrefs:

• Interactive visual data graphs
• Ranking updates
• Competitor tracking
• Site audits
• Keywords explorer
• Ranking progress monitoring for desktop and mobile devices

Ahrefs is for you if…

• You want data and reports that are interactive and visually appealing
• You’re looking for automatic updates and email reports
• It’s important that you’re able to track various SERP factors

Ahrefs Pricing: Plans start at $99 per month. | Learn More About Ahrefs

Final Thoughts on the Best Keyword Tracker Tools

When it comes to SEO, it’s important to closely research, monitor, and track your keywords. However, figuring out how to analyze and measure your performance can get challenging. That’s where keyword tracking tools come in.

In this post, we discussed six of the best keyword tracker tools for SEO. The ideal option will depend on your specific needs, as well as your budget. If you’re looking for powerful and popular tools, you might consider starting with Semrush or Moz. On the other hand, if you want something just as effective but not as well known, you might look into Databox.

Do you have any questions about the best keyword tracker tools to use for SEO? Let us know in the comments section below!

Featured Image via fatmawati achmad zaenuri / shutterstock.com

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