Get More Customers with Paid Search Advertising (2024)

Get More Customers with Paid Search Advertising (1)
Get More Customers with Paid Search Advertising (2)

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings, and take action.

Start now
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Reach the right people with Search ads

Keywords

Bids

Ads

Keywords

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Reach people searching for your business

People are constantly turning to Google Search for answers─what to do, where to go, what to buy, how to do things. Your keywords help you show up when people search for what you offer.

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Bids

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Achieve your performance goals

Google Ads uses auction-time bids to determine which ads to show. Reach more potential customers and meet your goals by setting bids that make sense for your business.

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Ads

Get More Customers with Paid Search Advertising (8)

Highlight your products and services

Connect with potential customers in the moments that matter. With Search ads, you can customize your message and showcase what you have to offer as people search on Google.

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Grow your business with Google Ads

  • Get More Customers with Paid Search Advertising (10)

    How tails.com embraces AI to connect with new customers on Search

    182% increase in trial sign-ups and 258% increase in clicks

  • Get More Customers with Paid Search Advertising (11)

    HealthCare.com drives 40% revenue growth with broad match and value-based Smart Bidding

    40% growth in conversions and 40% growth in revenue

  • Get More Customers with Paid Search Advertising (12)

    Armani beauty increases conversions with responsive search ads

    61% increase in click-through rate and 11% increase in on-site conversion rate

  • Get More Customers with Paid Search Advertising (13)

    How tails.com embraces AI to connect with new customers on Search

    182% increase in trial sign-ups and 258% increase in clicks

  • Get More Customers with Paid Search Advertising (14)

    HealthCare.com drives 40% revenue growth with broad match and value-based Smart Bidding

    40% growth in conversions and 40% growth in revenue

  • Get More Customers with Paid Search Advertising (15)

    Armani beauty increases conversions with responsive search ads

    61% increase in click-through rate and 11% increase in on-site conversion rate

Get More Customers with Paid Search Advertising (16)

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now

Get started with Search ads

Google Ads makes it easy to show up when people search for what you offer. Tap into these modules to learn how to get started with Search ads.

  • Choose the right keywords to reach relevant searches

    Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.

  • Set precise bids for every single search with Smart Bidding

    Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximize ROI, and save time.

  • Show the right message with responsive search ads

    Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.

Get started
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Get More Customers with Paid Search Advertising (18)
Get More Customers with Paid Search Advertising (19)
  • Get More Customers with Paid Search Advertising (20)

    Choose the right keywords to reach relevant searches

    Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.

  • Get More Customers with Paid Search Advertising (21)

    Set precise bids for every single search with Smart Bidding

    Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximize ROI, and save time.

  • Get More Customers with Paid Search Advertising (22)

    Show the right message with responsive search ads

    Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.

Learn more about Search ads

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

Get More Customers with Paid Search Advertising (26)

Performance Max

Achieve your goals across all of Google’s ad channels and inventory with a single campaign.

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Demand Gen campaigns

Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

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Get More Customers with Paid Search Advertising (28)

YouTube ads

Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.

Learn more
Get More Customers with Paid Search Advertising (2024)
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