Do you want to make a landing page for your Google Ads campaign in WordPress?
A Google Ads landing page is optimized to help you reach your campaign’s goals. Creating the right landing page is crucial for getting maximum sales and leads from your Google Ads.
In this article, we will show you how you can make a Google Ad landing page in WordPress including the ability to dynamically change content.

Why Make a Google Ad Landing Page in WordPress?
When someone clicks on your Google Ad, you can redirect them to any page on your WordPress website. This might be a page that already exists on your site, such as your request a quote page, product page, etc.
However, sending those visitors to a generic page could confuse them if it’s not closely related to the ad they clicked on. This can cause visitors to leave your site, and you’ll miss out on those sales.
That’s why many successful website owners create customized landing pages for their Google Ads.
This gives you the freedom to fine-tune the page to help you reach your Google Ad campaign goals. For example, if you want to get more sales then you might add a call to action (CTA) button, a form that accepts credit card payments, and powerful social proof such as customer reviews and testimonials.
No matter whether you want to get more sales, generate leads, or reach some other goal, an effective Google Ad landing page will give you a higher conversion rate.
With that in mind, let’s see how you can easily make a Google Ad landing page in WordPress.
How to Make a Google Ad Landing Page in WordPress
The easiest way to make a Google Ad landing page in WordPress is by using SeedProd. It is the best landing page builder for WordPress.
SeedProd allows you to easily create beautiful landing pages that you can show to anyone who clicks on your Google Ads.
The SeedProd plugin works with many popular third-party tools that you may already be using to get sales and capture leads. This includes top email marketing services, Google Analytics, and more.
The first thing you need to do is install and activate the SeedProd plugin. For more details, see our step by step guide on how to install a WordPress plugin.
Note: There is a free version of SeedProd plugin available on WordPress.org, but we will be using the Pro version since it has more powerful features. It also includes a selection of professionally-designed landing templates that you can use in your Google Ad campaigns.
After activating the plugin, SeedProd will ask for your license key.

You can find this information under your account on the SeedProd website and in the purchase confirmation email you got when you bought SeedProd.
After entering your key, go to SeedProd » Landing Pages in your WordPress dashboard.

SeedProd comes with 150 professionally designed templates which are grouped into categories. Along the top you’ll see categories that let you create beautiful coming soon pages, activate maintenance mode, create a custom login page for WordPress, and more.
We want to design a Google Ad landing page, so go ahead and click on the ‘Add New Landing Page’ button.

All of SeedProd’s templates are easy to customize, so you can use any of the designs for your Google Ad landing page.
However, many WordPress blog and website owners use Google Ads to get sales, so you may want to click on the ‘Sales’ tab.

SeedProd will now show all the templates that are designed to help you sell more products and services.
To take a closer look at any design, simply hover your mouse over that template. Then, click on the magnifying glass icon.

This will open the template in a new tab.
When you find a design that you want to use for your Google Ad landing page, simply click on ‘Choose This Template.’

You can now type in a name for your landing page into the ‘Page Name’ feld.
SeedProd will automatically create a ‘Page URL’ using the page name. This is the web address where your Google Ad landing page will appear.

Even though we’re making a landing page for a Google Ad campaign, it’s still a good idea to fine-tune this page for the search engines.
By optimizing your landing page for SEO, you may get some extra visitors from relevant search engine result pages. To learn more, you can see our ultimate WordPress SEO guide.
With that said, it’s a good idea to include relevant keywords in your URL. You can change the page’s automatically-generated URL by typing into the ‘Page URL’ field.
When you’re happy with the information you’ve typed in, click on ‘Save and Start Editing the Page.’ This will load the SeedProd page builder interface.
This simple drag and drop builder shows a live preview of your landing page to the right. On the left is a menu that shows the different blocks and sections that you can add to your Google Ad landing page.

SeedProd comes with lots of ready-made blocks that can help you get more conversions, including pricing tables, countdowns, and customer testimonials. You can build an entire Google Ad landing page within minutes using these ready-made blocks.
You can also use SeedProd blocks like spacers, columns, and dividers to help organize and structure your Google Ad landing page. This can help visitors navigate your landing page and find the information they want.
When you find a block that you want to add to the Google Ad landing page, simply drag and drop it onto your template.

To customize a block, go ahead and click to select the block in the SeedProd editor. The left-hand menu will now update to show all the settings that you can use to customize the block.
For example, if you click on a Testimonials block you’ll be able to change the name of the person quoted and add some new testimonial text.

Images are a great way to catch the visitor’s attention and communicate more of information. For this reason, many of SeedProd’s landing page templates come with placeholder images.
To replace the placeholder content with your own image, simply click on the Image block.
Next, in the left-hand menu simply hover your mouse over the image and then click on the Trashcan icon to delete it.

Once you’ve done that, there are a few different ways to add a new image to your Google Ad landing page.
Once option is to click on ‘Use Your Own Image.’ You can then either choose an image from the WordPress media library, or upload a new file from your computer.

Don’t have an image that you want to use? SeedProd comes with a built-in library of thousands of royalty free stock images that you can add to your Google Ad landing pages.
To see SeedProd’s stock image library, simply click on ‘Use a Stock Image.’
Next, just type in a word or phrase that describes the image you’re looking for and then click on the ‘Search’ button.

SeedProd will now show all the stock images that match your search term.
When you find an image that you want to use, simply give it a click to add the image to your Google Ad landing page.

Many online store owners use Google Ad campaigns to advertise their products and services.
If you created an online store using WooCommerce, then SeedProd has a number of special WooCommerce blocks that you can add to your landing page, including Add To Cart and Checkout blocks.
These blocks make it easier for customers to make a purchase, which is great for your conversion rates. It also lets you design a Google Ad landing page without being restricted by your WooCommerce theme.
To take a look at these eCommerce blocks, scroll to the ‘WooCommerce’ section in SeedProd’s left-hand menu.
You can now add any of these blocks to your Google Ad landing page.

As you’re building your landing page, you can move blocks around your layout by dragging and dropping them. This makes it easy to create a Google Ad landing page with a totally custom layout.
SeedProd comes with ‘Sections’ too. These are rows and block templates that can help you quickly create a nicely organized Google Ad landing page.
You can see all of these sections by clicking on the ‘Sections’ tab.

From here, you can preview any section by hovering over it. When the magnifying glass icon appears, give it a click. To get more sales, you may want to take a look at sections such as Hero, Call To Action, Features, and Testimonial.
To add a section to your page, click on ‘Choose This Section.’ SeedProd will now add the section to the very end of your Google Ad landing page.

Color can be a great way to catch the visitor’s attention, and help reinforce your WordPress website’s branding.
To change the background color of any section, simply click to select that section. Then, click on the little cog icon that appears.
Once you’ve done that, click on the Background Color field and choose a new background color using the popup settings.

People typically pay more attention to personalized content. With that in mind, you may get more sales by showing personalized content on your Google Ad landing page.
SeedProd has full support for dynamic text replacement, so different visitors see a different message based on the search term they used to find your ad. For example, if you’re targeting the keywords ‘summer offers’ or ‘Black Friday’ with your ad campaign, then you might dynamically change your heading to include those terms.
To add dynamic text to your Google Ad landing page, simply click on any Heading or Text block. Then, go ahead and click on the Insert Dynamic Text button.

In the popup that appears, click on ‘Query Parameter.’
This lets you pass data via the query parameter on your page. For example, you might pass in the phrase ‘Black Friday’ and then show that text in your headline.

To learn more, please see SeedProd’s guide to dynamic text.
As you’re working on your Google Ad landing page, you can preview your design by clicking on the Preview button. This launches your landing page in a new tab.

When you’re happy with how your landing page looks, it’s a good idea to optimize the page’s settings, as this can get you more conversions.
Many landing pages use forms to capture leads and potential new customers.
SeedProd integrates with all of the top email marketing services including Constant Contact, Sendinblue, and Drip.
To connect your landing page to your email marketing service, simply click on the ‘Connect’ tab. You can then hover your mouse over the email marketing service that you use on your website, and click on the ‘Connect’ button when it shows up.

SeedProd will now walk you through the process of connecting your Google Ad landing page to your email marketing service.
When you’re happy with how your Google ad landing page is set up, you can click on the ‘Save’ button and then choose ‘Publish.’
Now you simply need to open the ad campaign inside your Google Ads account, and add the URL for the landing page you just created. Once you’ve done that, anyone who clicks on your Google Ad will be redirected to your landing page.
A beautiful, professionally-designed Google Ad landing page can help you reach your campaign goals. However, there is always room to improve your conversion rates.
With that in mind, it’s a good idea to monitor your landing page’s stats to see what’s working and not working. You can then use SeedProd to tweak your landing page’s design, and fine-tune it to get even more conversions.
The easiest way to measure important metrics in WordPress is using MonsterInsights.
It’s the best WordPress analytics plugin and is used by over 3 million websites. To learn more, please see our step by step guide on how to install Google Analytics in WordPress.
We hope this article helped you learn how to make a Google Ad landing page in WordPress. You can also go through our guide on how to add push notifications on your website, or our expert picks of the must have WordPress plugins for business websites.
If you liked this article, then please subscribe to ourYouTube Channelfor WordPress video tutorials. You can also find us onTwitterand Facebook.
Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us.

About the Editorial Staff
Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. We have been creating WordPress tutorials since 2009, and WPBeginner has become the largest free WordPress resource site in the industry.
FAQs
Can you run Google Ads to a landing page? ›
Landing page is the webpage where people end up after they click your ad. The URL of this page is usually the same as your ad's final URL. For each ad, you specify a final URL to determine the landing page where people are taken when they click your ad.
How do I create a Google ad landing page? ›- Sign in to your Google Ads account.
- In the page menu, click Keywords.
- Add the “Final URL” column if needed. Learn more.
- Scroll over the "Final URL" column of the keyword you'd like to specify a landing page for and click the pencil icon. when it appears.
- Enter the URL. ...
- Click Save.
A landing page can increase your WordPress site's conversion rate by encouraging visitors to take the desired action, such as subscribing to a newsletter, buying a product, or signing up for a website.
How do you add a landing page to HTML in WordPress? ›- Compress the HTML page into a ZIP folder. ...
- Navigate to your WordPress website's cPanel. ...
- Enter your public_HTML folder inside your cPanel. ...
- Add a new folder to your website's public_HTML folder. ...
- Upload the zipped HTML file to the new folder. ...
- Extract the files. ...
- Preview your page.
In Google Ads, you have a wealth of tools and features to optimize your campaigns and improve your targeting to hit your business goals. As a result, it's now possible to run successful PPC campaigns without the need for a landing page.
What is the difference between the display URL and the landing page URL? ›Display URLs give people an idea of where they'll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.
Which is a best practice for optimizing a landing page for Adwords? ›The short answer to which is a best practice for optimizing a landing page for Google Ads is 'easy-to-navigate content. ' However, the longer answer is that knowing how to enhance the ad quality score, ad position, bounce rate, and other vital aspects leads to more cost-effective results.
What does a good website landing page look like? ›A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.
What is landing page experience in Google Ads? ›Landing page experience is a measure that Google Ads uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms.
How do I link a website to my landing page? ›- Select the navigation menu used on your website (Typically, this will be your main menu on your header and footer menu).
- Then, click Add.
- Now, select your desired Link Type. ...
- Chose the Add Link option to add your landing page.
Is SeedProd free for WordPress? ›
If you want to keep costs low, you use the free version of SeedProd, which has everything you need to create high-converting landing pages in WordPress. You can access free: Landing page templates. Coming soon and maintenance modes.
How do I create multiple landing pages in WordPress? ›Creating Multiple Landing Pages in WordPress in a Few Easy Steps. In the left column navigation, mouse over the “Settings” link and click the “Region city landing pages builder” link. In the “City Text Field,” enter the names of the locations for which you want to create pages.
How do I create a bridge page in WordPress? ›How to Build a One Page Site Using the Bridge WordPress Theme
What is a landing page plugin? ›Landing Page plugin gives you all the power to create & design your own landing pages. Use our pre built landing page templates or create your own, Creating Landing Pages was never easier. Now you can easily use your HTML templates for your landing pages, coming soon pages or simple page.
How do I make a free squeeze page in WordPress? ›How to make a squeeze page with WordPress - YouTube
Can we use HTML template in WordPress? ›- Step 1: Create a Local Theme Folder. To start, you'll need to create a local folder where you'll store all of your theme files. ...
- Step 2: Copy Your Existing CSS Into Your WordPress Stylesheet. ...
- Step 3: Separate Your HTML. ...
- Step 4: Create Your Loop. ...
- Step 5: Upload Your Theme.
Another way to add or change HTML code in the WordPress block editor is by editing the HTML of a particular block. To do that, simply select an existing block in your content and then click the three-dot menu. Next, go ahead and click the 'Edit as HTML' option. You'll now see the HTML of an individual block.
How do I get HTML code in WordPress? ›Anyway, right-click and then "show source-code" should work. Wordpress uses php files not html. Everything you see here should be in the source-code.
Why do Google Ads use landing pages? ›Your landing pages play a big part in turning clicks into customers. When someone clicks on your ad, they expect to land on a page that's relevant to what they saw in your ad. If they don't immediately find what they expect, they're more likely to leave.
How do I get more clicks on Google Ads? ›- Use Ad Extensions. ...
- Add negative keywords. ...
- Use Dynamic Keywords Insertion In Ad Text & Keywords in Display URL. ...
- Know Your Audience and Get Creative With Your Ad Copy. ...
- Bid Higher.
What happens if I dont pay Google Ads? ›
What happens if you don't pay Google Ads? In the event of nonpayment, your account will be suspended. In addition, your credit card information and your personal contact information will be flagged; unless you pay Google, you won't be able to add new Ads accounts or access any paid services.
What is the average daily budget on Google Ads? ›To figure out your average daily budget, you'd divide $ 304 USD by 30.4 (the average number of days in a month - 365/12) to get an average daily budget of $ 10 USD. You can also create shared budgets, which let you set a budget across multiple campaigns.
What is the maximum amount Google Ads may charge you on a single day? ›Campaign type | Daily spending limit | Daily spending limit for an average daily budget of $10 USD |
---|---|---|
Pay For Conversions | 30.4 * average daily budget | 30.4 * $10 USD = $304 USD |
Hotel Commission Campaigns | 30.4 * average daily budget | 30.4 * $10 USD = $304 USD |
In Google Analytics, a landing page is the first web page that users see when they enter your site. Unlike a marketing team's definition of a 'landing page'—a web page that has been designed to convert—GA's definition includes any first page of a session, regardless of the purpose of the page.
How do I optimize my landing page? ›- Keep your layouts simple and embrace white space. ...
- Make sure all important information above-the-fold. ...
- Develop relevant copy that connects with your target buyers. ...
- Make your calls-to-actions clear and unambiguous. ...
- Capture leads with an optimized form.
- Keep your message clear and consistent with your ad and landing page. Message Match. ...
- Use original and engaging content on each of your landing pages. Originality. ...
- Explain your Unique Value Prop to visitors immediately. ...
- Incorporate trust signals.
- Let Your Keyword Strategy Guide the Content.
- Help Search Engines Understand Your Content's Structure.
- Pay Attention to the URL Used.
- Monitor Page Speeds.
- Build Backlinks.
The most essential element of a landing page is the CTA. A successful landing page should have one value proposition, one clear message, and one dominant CTA. While there may be pages with a combination of CTAs displayed, design and layout should promote one “macro conversion” as the most important for user attention.
How long should a landing page be? ›How long should a landing page be? There's no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, it's only logical to have much longer landing pages.
Can you have a landing page without a website? ›You can have a landing page without a website since landing pages are individual, standalone pages. Plus, the tools to create landing pages no longer rely exclusively on technical knowledge, so you or anyone on your team can build a landing page, host it on a domain, and start converting your web traffic.
How much does a landing page cost? ›
If you want to hire a digital agency to create a landing page, you will pay for landing page development services from $600 to $3,000. A quality landing page costs $1,000-1,500 in many cases. Creation a strategic landing page can cost about $1,500-2000. A dynamic landing page costs from $2,000 to $5,000.
How long does it take to create a landing page? ›Landing Page (35+ hours)
It's created for promoting or selling a product or service and should motivate visitors to take action. Therefore, the discovery, content creation, and reviews take less time than usual. The web design time estimate ranges within 15-80 hours.
A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion.
What is the function of a landing page URL? ›Advertisers use a landing page URL to send people to a specific area of their website. Your landing page URL can have two components: Final URL (required): The URL address of the page in your website that people reach when they click your ad. For most advertisers, your landing page URL is the same as your final URL.
How do I create a landing page in WordPress without plugins? ›How To Build A Landing Page In WordPress Without A Designer
How do you write a good landing page? ›- 1) Use customer testimonials.
- 2) Emphasize the benefits, not the product/service.
- 3) Spend time writing a killer headline.
- 4) Keep your writing simple.
- 5) Write like a human.
- 6) Use numbers and get specific.
- 7) Ask for readers to take action.
- 8) A/B test your copy.
If you want to keep costs low, you use the free version of SeedProd, which has everything you need to create high-converting landing pages in WordPress. You can access free: Landing page templates. Coming soon and maintenance modes.
How do I create multiple landing pages in WordPress? ›Creating Multiple Landing Pages in WordPress in a Few Easy Steps. In the left column navigation, mouse over the “Settings” link and click the “Region city landing pages builder” link. In the “City Text Field,” enter the names of the locations for which you want to create pages.
How do I create a landing page in Woocommerce? ›WooCommerce Landing Page Tutorial - YouTube
How do I embed a mailchimp landing page in WordPress? ›- Install and Activate the SeedProd Landing Page Plugin. ...
- Create a New Landing Page with SeedProd. ...
- Choose a Landing Page Template. ...
- Customize Your Landing Page Design. ...
- Connect Your Landing Page to Mailchimp. ...
- Configure Your Page Settings. ...
- Preview Your Page in Mobile. ...
- Publish Your Mailchimp Page in WordPress.
What's the difference between a landing page and a website? ›
As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.
What is the difference between a landing page and a homepage? ›A Landing Page is a standalone page, designed for a specific campaign. Landing pages have a call-to-action and there should be nothing to distract your clients from converting. A homepage exists as a single page of a larger website. It has lots of information and focuses on introducing your company.
Should a landing page be part of a website? ›In a simple answer, yes.
Landing pages are an essential part of an overall marketing strategy. Your main website should only be a small part of your marketing strategy.
A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.
How long should a landing page be? ›How long should a landing page be? There's no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, it's only logical to have much longer landing pages.
Is SeedProd better than Elementor? ›Winner – SeedProd
That said, SeedProd is our winner because the process of integrating email marketing services and third-party tools is much easier and faster than Elementor. You don't have to exit the theme or landing page builder to enter API keys.
Out of the many landing page builder plugins on the market, SeedProd is the easiest solution to use. Unlike other page builders that are confusing for beginners, SeedProd keeps things streamlined and straightforward. The drag and drop builder makes it super-easy to add and remove content on your page quickly.
Is SeedProd any good? ›In this article, we've given SeedProd a thorough review and can say that, yes, without a doubt, SeedProd is the best WordPress landing page builder. It's easy to use, affordable, fast and has all the features you need to create high-converting landing pages in WordPress.