Top-15 PPC Research & Analysis Tools in 2023 (2024)

Top-15 PPC Research & Analysis Tools in 2023 (1)


  • What is PPC?
    • What Can PPC Tools Do?
    • Pros
    • Cons
  • Top-15 PPC Tools
    • Optimizely
    • SEMrush
    • Optmyzr
    • Opteo
    • Google Ads
    • SpyFu
    • SE Ranking
    • AgencyAnalytics
    • Google Analytics
    • AdEspresso
    • Twilio
    • Adalysis
    • PPC Entourage
    • WordStream Advisor
    • Adplorer
  • Conclusion

As with everything that has to do with the Internet, internet marketing evolves with each passing year at an impressive pace, solidifying its place among the most dynamic practices of the present day. On top of that, no business can expect to avoid internet advertisem*nt if it ever hopes to stay relevant.

One of the latest proven and successful marketing models is pay-per-click, which prompted the topic of our today’s article - top PPC tools for your research, analysis, and optimization needs. We’ve sifted through them all, so you don’t have to, and what’s even better - made you an accessible list in the process.

What is Pay-Per-Click, And Why Is It So Useful?

The name of this advertising model speaks for itself - you pay only for a visit, or more literally - a click that a user makes. The main goal of such marketing is to get clicks, which means attracting visitors to the desired page.

If a user clicks on the link, it already means they’re interested, therefore easier to persuade to make a purchase. Popular hosts for this type of marketing are search engines, social media networks, and other advertising services. Aid also comes from various software called pay-per-click tools.

The concept of paying for performance in marketing is not new. Back in the old days, when companies bought the TV advertisem*nt of their products or services, they paid for the number of times their ads were being shown.

However, you had no idea if all your ads would work, even if you paid for them. Another similar but newer pricing model is called CPM, where you pay for 1000 displays of your offer, which can sometimes lead to untargeted ad displays.

What Can PPC Tools Do?

They help you manage your campaigns, making them more effective while potentially cutting costs in the process. Depending on their purpose, they can aid you in:

  • Researching and monitoring your competitors;
  • Automating tedious but essential tasks;
  • Tracking and finding relevant keywords;
  • Optimizing campaign performance;
  • Creating valuable, visually pleasing, and insightful reports.

Advantages of PPC Advertising

There are numerous benefits from using pay-per-click advertising - fast results, accessible customization, the ability to measure the campaign’s success, a variety of helpful tools for PPC, as well as:

  • Cost efficiency - paying only for when a user reaches the ads’ destination is an excellent example of an effective price-performance ratio, which allows you to plan your budget accordingly;
  • A more targeted approach - you can select an audience to which your ads are going to be displayed by filtering location, language, and other measurable socioeconomic factors;
  • Easier persuasion - most of our potential customers when using search engines are looking for something and are not opposed to ads that are relevant to them.


Some difficulties come in the form of:

  • The need to monitor and optimize your campaigns, which takes time and effort;
  • Still having to convince customers to purchase what you offer;
  • Skills and practice are necessary to set up a successful campaign - whether they are yours or you need to outsource them.

Going through a myriad of PPC tools for every requirement a modern advertiser may have, we’ve managed to single out the 15 best ones that are definitely worth adding to your marketing repertoire.

1. Optimizely

One of the best PPC optimization tools, Optimizely is a digital marketing software that allows everyone in the marketing and product fields to experiment and test various digital strategies and optimize your campaigns performances. This platform is great for both novices and experienced marketers, plus has a decent variety of performance testing tools.

2. SEMrush

Top-15 PPC Research & Analysis Tools in 2023 (2)

SEMrush is an SEO and online visibility management tool that is also used to collect valuable research data about one’s competitors. The platform has quite a few pay-per-click features, such as budget and campaign management, social media monitoring, and keyword tracking, making it one of the most helpful PPC management tools on our list.

3. Optmyzr

Optmyzr helps teams to handle and audit multiple Google Ads accounts with substantial expenses on a single platform by supplying numerous valuable tips regarding format, ads, budget, keywords, reports, etc. Using collected information and relevant patterns, Optmyzr lets marketers avoid spending too much time on boring and time-consuming tasks.

4. Opteo

Opteo is one of those PPC marketing tools for AdWords management that allows for automation of various tasks, providing recommendations that are supported by research and account monitoring. Similar to Optmyzr, this tool also provides a few dozen optimization features for PPC, Google Ads, and SEM, with real-time alerting and one-click improvement systems.

5. Google Ads

This list wouldn’t be relevant without including one of the biggest PPC advertising tools - Google Ads and its free counterpart Google Ads Editor. The first one is essential for launching various search and display ads, while the Editor helps you manage your campaigns on multiple accounts at once and make bulk edits and optimizations.

6. SpyFu

Top-15 PPC Research & Analysis Tools in 2023 (3)

This PPC research tool is on this list because it can help you enhance your campaigns with both usual pay-per-click features (for example, keyword suggestions), as well as other marketing solutions that don't usually have. SpyFu is an excellent addition for when you want to subtly spy on your competitors and use this knowledge to your advantage.

7. SE Ranking

Top-15 PPC Research & Analysis Tools in 2023 (4)

This SEO platform has one of the most helpful PPC research tools, that delivers thorough information about your competitors, their paid ads and keywords, how many clicks they receive per month, as well as their budget. All your checks can be compared with each other, ranked, and analyzed.

8. AgencyAnalytics

This excellent example of PPC analytics tools helps you save tons of time with its scheduled reports, extensive campaign performance analytics, website audit management, numerous channel integrations, and an impressive enterprise marketing dashboard that lets you extract data from multiple networks, which is basically its main feature.

9. Google Analytics

Another Google addition to the PPC analysis tools, Google Analytics, allows you to monitor your website’s traffic and performance of your Google Ad campaigns. The platform’s structure is clear and logical and lets you sort and see each campaign’s acquisition information - clicks, cost, sessions, CPC, etc.

10. AdEspresso

AdEspresso works with Google Ad, Facebook (Meta), and Instagram and helps you manage your campaigns simultaneously across all these platforms with the help of numerous resources. Set up process is very straightforward, and the addition of impressive visuals from a web design solution Canva takes it up a notch.

11. Twilio

Another one among PPC tracking tools is Twilio, a cloud communication platform that allows you to track and record numbers and phone calls and manage your texts and emails as well. It’s also a great tool for analytics to improve your PPC campaign set-up process.

12. Adalysis

Top-15 PPC Research & Analysis Tools in 2023 (5)

Adalysis is a pay-per-click recommendation solution that works wonders for all your optimization needs, as well as checking and fixing keywords and broken links and receiving insights. With its help, all your ad tests become fully automated, even if there are thousands of them.

13. PPC Entourage

This PPC analysis tool is a special solution for your Amazon account and its marketing requirements. Your product campaigns management with the help of PPC Entourage will result in a conversion boost due to the tool’s built-in analytics, keyword research, bids optimization, and improvement recommendations.

14. WordStream Advisor

WordStream Advisor is perfect for active marketers with Google AdWords, Facebook (Meta), and Bing Ads accounts. You get weekly alerts, multiple helpful reports from a single dashboard, as well as paid social campaigns management and online advertising recommendations.

15. Adplorer

Top-15 PPC Research & Analysis Tools in 2023 (6)

And the last PPC advertising tool on our list is called Adplorer, and it’s a staple in pay-per-click management. There’s no need to learn the editing interfaces of various platforms anymore - Adplorer has an easy structure for all your channels and is a great addition to your campaigns, no matter if it's your first or a hundredth.


And there you have it! Our team is hoping by now you’ve chosen a PPC tool or a combination of them that are best suited to meet your marketing needs. Remember, each campaign is unique - test the tools, collect your team’s feedback and don’t be afraid to switch things up to achieve maximum compatibility.

Top-15 PPC Research & Analysis Tools in 2023 (2024)


What tools do you use for PPC? ›

Best PPC tools to improve your digital marketing campaigns
  • Google Keyword Planner. The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is one of the most popular tools for marketers. ...
  • SEMrush. ...
  • Google Ads Editor. ...
  • Google Analytics. ...
  • Spyfu. ...
  • Adalysis. ...
  • Adespresso. ...
  • Ispionage.

What is the best PPC platform? ›

Best PPC Ad Networks of 2023 (Top 15)
  • Best PPC Ad Network.
  • Adsterra PPC/CPC Ad Network.
  • Infolinks: Best PPC Platform.
  • Taboola: PPC Ad Network for Publishers.
  • Google AdSense: Best PPC Network.
  • Propeller Ads: Pay-Per-Click Ad Platform.
  • Bidvertiser: Pay Per Click Sites.
  • Revcontent: Best PPC Ad Platform.
Dec 5, 2022

What is the most used PPC? ›

1. Google Ads (formerly Google AdWords) One of the most popular and widely used advertising platforms is Google Ads. Most advertisers you'll speak to with PPC strategies in place include it in their platform mix.

Which of the following is tools of PPC pay-per-click? ›

The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.

What are the 4 C's of PPC? ›

PPC Signal is an AI-driven application you can leverage to implement the customer, cost, convenience, and communication (4 Cs of marketing).

What are the three types of PPC? ›

Types of pay-per-click advertising
  • Paid search marketing. Paid search marketing is one of the most common types of pay-per-click (PPC) advertising. ...
  • Display advertising. ...
  • Social media advertising. ...
  • Retargeting PPC advertising. ...
  • Price comparison website advertising. ...
  • Affiliate marketing.

Is there a future in PPC? ›

Now is a great time to prepare for changes 2022 is likely to bring in. Times are changing, and so is the future of PPC. Running a digital advertising campaign amid Google's ever-evolving policies can be a daunting task.

Does Apple use PPC? ›

Since Apple Search Ads is a paid network, many existing PPC keyword strategies still apply.

Which is better SEO or PPC? ›

If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business's online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and PPC for a well-rounded strategy.

What is the most important KPI for PPC? ›

Conversion rate

PPC conversion rate is one of the most important PPC metrics to track for businesses that rely on paid search advertising or Google ads. This number represents the percentage of people who click on an ad and then take the desired action, such as making a purchase or signing up for a newsletter.

What is the most important PPC KPI to monitor? ›

The Top PPC advertising KPIs
  1. The Average Click-Through Rate. Clicks are a vital indicator of your PPC campaign's success. ...
  2. The Quality Score. ...
  3. The Impression Share. ...
  4. The Average Cost Per Click. ...
  5. The Conversion Rate. ...
  6. The Cost Per Action/ Cost Per Conversion. ...
  7. The Average Position.

What PPC metric is the most important to improve and why? ›

#1: Clicks and Click-through rates as the key metrics in ppc

Usually, marketers keep an eye on how the campaign is performing regarding clicks. They may even pause campaigns that aren't performing as expected or increase the bid.

Does Amazon use PPC? ›

Amazon PPC is Amazon's advertising platform that helps sellers promote their products on the Amazon marketplace. PPC (pay-per-click) allows sellers to only pay an advertising fee when a potential customer clicks on the advertisem*nt.

Where do I find PPC in Google Analytics? ›

To do this, go into Google Analytics. Navigate to Acquisition > Google Ads > Campaign. Here you will get an overview of each of your current campaigns, along with KPIs, cost, CPC, clicks, etc. If your accounts are properly linked, then you should see this information is identical to what you see in your Google Ad.

What is Amazon PPC Automation? ›

Amazon PPC automation is the ability to manage Amazon sponsored ads at scale using software solutions that automate repetitive campaign management tasks.

How many types of PPC are there? ›

8 Types Of PPC Ads.

What are the 3 ingredients of digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

Why 4Cs are better than 4Ps? ›

The 4 P's focus on a seller-oriented marketing strategy, which can be extremely effective for sales. However, the 4 C's offer a more consumer-based perspective on the marketing strategy.

What are the three shifter of PPC? ›

Shifters of the Production Possibilities Curve (PPC)

Change in the quantity or quality of resources. Change in technology. Trade.

What are PPC tactics? ›

In the PPC (pay-per-click) marketing model, part of an inbound marketing strategy, an advertiser bids on certain keywords that users type into search engines, in order to display a related ad to those users, hopefully drawing them in to the advertiser's site.

What is the difference between PPC and CPC? ›

What's the difference between PPC and CPC? PPC and CPC are describing the same thing: PPC is the system of brands paying per click on an ad, and CPC is the metric used to measure those clicks.

Does PPC make money? ›

However, PPC ads are one of the best ways to make money. Consider the fact that the average company makes back $2 for every $1 spent on digital advertising – a decent return. So we'll take a look at how to make money with pay-per-click ads in two different ways.

Will PPC be automated? ›

PPC automation allows marketers to control their Google ad campaigns through machine learning, without spending hours tediously updating scope, timing, and targeting. By automating some of the systems and steps, you can leverage third-party applications to do the hard work for you.

What will shift the PPC out? ›

Increases in the quantity or quality of resources will shift the PPC outward, making it possible to produce greater quantities of both goods. Increases in the quantity of resources include more land, labor, or capital.

Is PPC only on Google? ›

PPC as a marketing channel covers a number of different ad platforms, with the most common of these being Google Ads and Bing Ads. And within each of these platforms are different ad formats, including: Search Ads. Shopping Ads.

Can PPC be used in social media? ›

Social PPC (Pay Per Click) is a form of paid digital advertising, but solely for placement on Social Media platforms. These ads can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform.

Which is the most powerful SEO tool? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

Which is harder SEO or PPC? ›

While it can take months to see results from your SEO strategy, it can take just a few hours to see results from your PPC campaign.

Is Google PPC worth? ›

In other words, PPC advertising solutions like Google Ads are incredibly effective when it comes to helping you reach many of your marketing goals. They'll get you sales, drive traffic, and help you raise awareness when it comes to your brand, especially if your ads are well-written and well-optimized.

What are the 7 key performance indicators? ›

We've defined seven key critical performance indicators to help you go about measuring performance in your team.
  • Engagement. How happy and engaged is the employee? ...
  • Energy. ...
  • Influence. ...
  • Quality. ...
  • People skills. ...
  • Technical ability. ...
  • Results.
Jan 30, 2014

What are the 5 key performance indicators? ›

What Are the 5 Key Performance Indicators?
  • Revenue growth.
  • Revenue per client.
  • Profit margin.
  • Client retention rate.
  • Customer satisfaction.

What are the 7 key performance indicators used in marketing? ›

8 Sales and Marketing KPIs to Track
  • What Are Key Performance Indicators (KPIs)? ...
  • Cost per Lead (CPL) ...
  • Marketing Qualified Leads (MQLs) ...
  • Customer Retention. ...
  • Cost per Customer Acquisition. ...
  • Marketing ROI. ...
  • Sales Qualified Leads (SQLs) ...
  • Opportunity-to-Win Ratio.

What are the three important performance indicators? ›

These types of indicators include: employee engagement, satisfaction and turnover. Studies show that higher employee engagement is linked to higher customer satisfaction. When employees are happy at work and believe in their product/company this comes across to customers.

How to do keyword research for PPC? ›

Here's how to do PPC keyword research in five easy steps:
  1. Establish your PPC campaign goals. First things first—define your campaign goals before you research a single keyword. ...
  2. Look for keywords with a tool. ...
  3. Check out keyword metrics. ...
  4. See what's already working. ...
  5. Target using your data.
Jun 23, 2021

What are the most important KPIs to track? ›

The Most Important KPIs to Track
  • Sales Growth. ...
  • Leads. ...
  • Return on Investment (ROI) ...
  • Lifetime Value of a Customer (LTV) ...
  • Customer Acquisition Cost (CAC) ...
  • Conversion Rate. ...
  • Open Rate. ...
  • Click-Through-Rate.
Jan 18, 2023

How do I optimize my PPC? ›

PPC optimization strategies
  1. Update your keywords list regularly. ...
  2. Improve your website's performance. ...
  3. Ensure your website's secure and accessible. ...
  4. Create localized landing pages. ...
  5. Use ad extensions. ...
  6. Develop a re-marketing strategy. ...
  7. A/B test everything. ...
  8. Capitalize on FOMO.
Feb 28, 2020

How much does Amazon CPC cost? ›

Cost-per-Click (CPC)

Advertisers bid for clicks and your goal is to outbid your competition to get the best position and visibility to reach your customers. The average CPC for Amazon Ads is $0.89 in the United States, according to the Sellics Benchmarker Annual Report 2022.

Does Facebook do PPC? ›

Pull Marketing versus Push Marketing

Both Facebook and Google PPC are forms of paid advertising, but they accomplish two different goals. Google PPC is a form of pull marketing, and Facebook PPC is a form of push marketing.

How do I master Amazon PPC? ›

Your general approach to PPC campaigns on Amazon can be summarized as follows:
  1. Find profitable keywords that convert to sales.
  2. Migrate converting terms to exact match bidding.
  3. Negate non-converting search terms.
  4. Optimize bids for high and low performing keywords to make sure that you are within your ACoS target.
  5. Monitor.
Feb 11, 2022

How do you get PPC leads? ›

PPC Lead Generation
  1. Set up proper URL tracking. ...
  2. Determine where your opportunities are coming from. ...
  3. Segment your campaigns into many groups. ...
  4. Target relevant keywords. ...
  5. Filter out irrelevant keywords. ...
  6. Use ad copy to pre-qualify visitors. ...
  7. Develop tailored landing pages for your ad groups.
Jun 6, 2019

What is Google Analytics PPC? ›

A Google Analytics PPC dashboard is a tool to help you keep track of your Google AdWords, social media, and on-site analytics data in real-time.

How do I get PPC on Google? ›

Get started in 3 steps

Connect with potential customers by selecting relevant keywords people are searching for on Google. Set a daily budget, and pay per click. You'll never pay more than your monthly max.

Which software is used for PPC? ›


Not only is it one of the top SEO tools, but it's also great for PPC. With regards to paid advertising and PPC specifically, they offer seven tools in total. With its paid marketing tool, you can analyze what your competitors are up to by getting insight into which keywords they're bidding on.

How long should I run PPC on Amazon? ›

When starting out, set daily budgets and default bids 50-100% higher than what Amazon recommends. Let ad campaigns run for at least two weeks before running reports and making adjustments. Use ad reports from your automatic campaigns to find keywords for your manual campaigns.

What is a good ROAS in Amazon PPC? ›

As long as you remain profitable, there's no hard and fast rule on the ideal ROAS. However, typical Amazon ROAS is somewhere between 3 and 5. This may change depending on your industry's average profit margin.

How do you process a PPC? ›

Process To Create A PPC Strategy That Converts in 2022
  1. Step 1: Identify Goals With Budget In Mind. ...
  2. Step 2: Do Competitor Paid Ad Research. ...
  3. Step 3: Build Out PPC Keywords. ...
  4. Step 4: Build The Ad Account Structure. ...
  5. Step 5: Creating High CTR Ad Content.
Oct 1, 2020

How do you set up a PPC? ›

5 Simple Steps to Develop an Effective PPC Campaign Strategy
  1. Step 1: Define your goals. ...
  2. Step 2: Audience targeting. ...
  3. Step 3: Optimize your landing pages. ...
  4. Step 4: Create your ads. ...
  5. Step 5: Analyze and optimize your PPC campaign strategy.

How do you run a PPC? ›

Your Comprehensive Guide to a Successful PPC Campaign
  1. Start by Optimizing Your Website. ...
  2. Select a Bidding Strategy. ...
  3. Set a Budget. ...
  4. Research Your Keywords and Choose Them Wisely. ...
  5. Create a Killer Ad. ...
  6. Don't Forget the Call to Action. ...
  7. Test Your Ads to Ensure Performance. ...
  8. Conclusion.
Dec 5, 2017

How is PPC done? ›

PPC is a paid online advertising model in which advertisers pay a fee each time their ad is clicked. Marketers create ads and then bid on specific search phrases at the online auction. This allows them to display their ads on the search engine results page.

What are PPC metrics? ›

PPC Metrics is a design of online ads that you advertise on the Search Engines and drive the traffic to your website. This is known as pay-per-click. As the title indicates, you pay for visits to your website any time your ad is opened.

How do I get my first PPC client? ›

But, you'll be pleased to hear, there is plenty of work to go around. It's just a case of knowing where and how to find clients for your PPC agency…
How To Get PPC Clients For Your Agency
  1. Optimise your brand. ...
  2. Get your certifications in order. ...
  3. Define your offer and your strategy. ...
  4. Define your contract and your pricing.
Feb 1, 2021

How many types of PPC campaigns are there? ›

8 Types Of PPC Ads.

How much do PPC freelancers make? ›

Freelancer Salary FAQs

The average salary for a PPC Specialist is $50,479 per year in United States, which is 20% lower than the average Freelancer salary of $63,602 per year for this job.

Can I do PPC myself? ›

Do it yourself. The first option to consider is just to do it all yourself. While there are benefits to hiring someone else to do your PPC advertising, it isn't mandatory to have a PPC expert. PPC platforms allow anybody to create a PPC account and start advertising their business.

How much does Amazon charge for PPC? ›

How Much Does Amazon PPC Cost? Amazon PPC costs will vary for each seller depending on how many ad campaigns they are running, and how many keywords they are targeting. You should expect to pay anywhere from $0.15 – $6 per click, depending on how competitive your product category is.

Which is better PPC or SEO? ›

SEO is also more effective for local searches and can grow your online presence for longer. Pay-per-click (PPC), on the other hand, is an acquisition strategy that requires you to spend ad money to get your content in front of an audience when they search for specific keywords online.

How is PPC used in the future? ›

Come June 2022, PPC advertising will see a major change. You will no longer be able to create or edit ETAs in the Google Ads interface. Google is paving the way for responsive search ads (RSAs) and dynamic search ads (DSAs) by making it the default search ad type.

How can we make PPC more effective? ›

PPC optimization strategies
  1. Update your keywords list regularly. ...
  2. Improve your website's performance. ...
  3. Ensure your website's secure and accessible. ...
  4. Create localized landing pages. ...
  5. Use ad extensions. ...
  6. Develop a re-marketing strategy. ...
  7. A/B test everything. ...
  8. Capitalize on FOMO.
Feb 28, 2020

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