It’s no secret that keywords are the cornerstone of online marketing. They have to be relevant, appropriate, and most importantly represent what you’re selling. But how do you know which PPC keyword is best for locksmith companies? Here are some ideas to help you come up with your list of keywords that will catch the attention of potential customers every time they search for them online.
What Are Keywords and Why Do They Matter for Locksmith Companies?
This is the question that every locksmith is asking themself. If you’re not using keywords effectively in your online marketing, chances are whatever you’re selling isn’t getting the attention it deserves. Lucky for us, Google has given us wonderful tools to help you decide just where to put your advertising dollars on its Adwords platform.
What Is a Keyword?
When someone searches for a product or service online, they’re not randomly typing words into search engines. Instead, they use keywords to find exactly what it is that they need. So if you’re selling locksmith services in Washington DC, then it would be wise to bid on those types of terms as well as many variations of those terms.
What Do Keywords Have to do with Locksmiths?
It’s very simple: If you can’t be found online then it doesn’t matter how good your locksmith service is, and if people don’t know that you’re there to solve their problem, they won’t use your services. Some locksmiths make the mistake of choosing their keywords based on what someone would type when they’re in the market for a new lock. While it’s true that people will sometimes use those words when searching, they aren’t likely to be your best return on investment (ROI).
You’ll notice when you do an online search that many of your competitors have chosen to bid on their name as a keyword. This is a mistake because it doesn’t draw in new customers, and let’s face it, most people don’t want locksmith companies that they’ve never heard of pestering them about how great they are over the phone.
What Are the Best PPC Keywords for Locksmith Companies?
Once you understand the concept of keywords and all that they can do for your locksmith business, then it’s time to choose some specific terms to use to draw attention. Here are a few ideas:
– How much do locksmiths charge
– Mobile emergency locksmith services near me
– Cheap locksmiths around me
– Cheap locksmith services under $50
The Benefits of Using PPC Keywords for Locksmith Companies
There are many benefits to using the right keywords, including:
– It ties you into your customers’ needs and wants.
– You get more traffic fast.
– It’s easy to do.
– It’s highly effective if you get the right ones for your business.
There are many benefits to using the right keywords, including Your website will be found more easily by people who need what you have to offer. This means that you won’t have to deal with low-quality leads that have no interest in your locksmith services. With the right keywords, you’re more likely to get clients that are ready and willing to dedicate themselves to your business over something like a lock or key.
How to come up with a list of PPC keywords that will help your company grow?
Now that you understand the importance of keywords, it’s time to develop an in-depth list of words and phrases you can use with Adwords. Here are some ideas to help you come up with your list of keywords that will catch the attention of potential customers every time they search for them online.
– Try brainstorming a list of 7 words and phrases that your locksmith business could use in Adwords.
– Look at your website’s content and make a list of all the words and phrases you used.
– Use different variations that will help your website be found by people with different needs.
The best PPC keywords for locksmith companies are the ones that draw in new customers through search engines. After all, what’s the point of having a great business if nobody knows about it? Using the right ads and keywords can be the difference between a business that’s successful and one that is barely staying afloat.
The Importance of Using Specific, Relevant, and Appropriate Keywords to Get the Best Results from Ppc Campaigns
When you go online to search for something specific, chances are that the first few results seem to be exactly what you’re looking for. You click on one and sometimes the website doesn’t offer anything but a broken-down list of what looks like random words and phrases with no connection to each other or the topic at hand.
This is what happens most of the time when you’re looking for something online. All the people who are trying to rank high in search engines have keywords that are too general, which means they can’t seem to get targeted traffic that would bring them leads or customers.
Examples of Some Good Keyword Ideas for Locksmith Companies
– 24/7 locksmiths
– Fast locksmith companies
– Locksmith services near me
– Cheap emergency locksmiths around me
The Best Results from Ppc Campaigns Come from Specific, Relevant, and Appropriate Keywords to Get the Best Results. These three words are what separates your locksmith’s website from the competition. If you want to make sure it stays that way, then using keywords is essential to get the traffic and business you deserve.
Tips on How to Find More Keyword Ideas by Researching What People Are Searching Online Every Day
– Use Google’s Keyword Tool to check what people are typing into search engines.
– Join a Ppc community that offers tips and strategies on using keywords for your locksmith business.
– Keep a list of ideas coming by being in tune with the needs and wants of your potential customers.
How to Use These Newfound Keyword Ideas to Create an Effective Campaign that Will Give You the Highest Return on Investment (ROI)
After you’ve found some high-quality keywords that can help bring in that steady stream of customers and clients, the next step is to use them in an effective campaign. Here are some tips on how to put together a successful Ppc campaign:
Choose only two or three words and phrases for each group. This will allow you to focus your ad groups and keep them simple.
Keep the keyword in your title, but don’t overdo it. If you repeat the keyword too many times it will seem like you’re trying to trick Adwords into thinking that your ads are relevant when they aren’t.
Don’t skip out on your location! It’s very important to let Adwords know which city you’re targeting. This still applies if you’re planning on running ads to an entire state or country because small towns near the larger cities will show interest in your locksmith company’s location services.
Use negative keywords to avoid wasting money when people are searching for things that aren’t relevant to your service. For example, if your service is locksmiths in New York and someone types “associations of locksmith companies” you don’t want to pay for clicks from people who are looking for something completely unrelated to your business.
Be patient! A Ppc campaign takes time, especially if it’s the first one you’ve implemented (and probably even more so, if it’s the first campaign your business has ever had). It can be very tempting to rush into things by increasing budgets or adding more keywords or ad groups too quickly. If you do this, chances are your ads will start showing up everywhere and Google won’t know which words to associate with which ad groups, which means you’ll end up wasting money.
The Best Ppc Keywords for Locksmith Companies Can Be Found by Doing Research on What People Are Searching Online.
The three words that separate your company from the competition are relevant, appropriate, and specific. To get these results you need to use Google’s Keyword Tool or join a community of Ppc experts and do keyword research with them. After finding high-quality keywords, put together an effective campaign using only two or three words per group, and don’t overdo it when repeating your keywords in titles. Finally, negative ads will help avoid wasting money when someone is looking for something irrelevant to your business services such as “associations of locksmiths.” Be patient during this process; it takes time but patience pays off!
Alignment Online Marketing is a digital marketing agency that helps locksmith companies increase their revenue using Ppc and other strategies. For more tips and advice on how to ensure your Ppc campaign is as successful as possible, visit: alignmnetonline.com
FAQs
How do I find best keywords for PPC? ›
- Aim for long-tail keywords. ...
- Target branded keywords. ...
- Use your competitors' keywords. ...
- Optimize for voice search. ...
- Find the balance between competition and search volume. ...
- Include variations and synonyms. ...
- Craft intent-driven ad groups. ...
- Consider negative keywords.
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, you'll never be successful with PPC.
Why are keywords important in PPC? ›Product list keywords are a must when setting up your PPC bids. Using the titles for all products, resources, and services in a website catalog as keywords will allow the search engine bots to provide potential viewers with a direct solution to the purchasing or information problem that they are searching to solve.
Can locksmiths advertise on Google? ›Start creating Google Local Services ads for your locksmith business today. If you want to earn more local leads for your locksmith business, Google Local Services ads will help. These ads drive more relevant leads and help them find your company. It's a great way to market your locksmith business to new customers.
What is an effective PPC keyword should be like? ›Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text. Focus on landing page quality. Create optimized landing pages with persuasive, relevant content, and a clear call to action tailored to specific search queries. Improve your Quality Score.
How do I find low CPC keywords? ›- Use Long-Tail Keywords.
- Use New Match Types.
- Try New Keyword Variations.
- Use Negative Keywords.
- Change Your Bidding Strategy.
- 6.Lower Your Keyword Bids.
- Focus on Quality Score.
- Make Your Ads More Relevant.
- Start by Optimizing Your Website. ...
- Select a Bidding Strategy. ...
- Set a Budget. ...
- Research Your Keywords and Choose Them Wisely. ...
- Create a Killer Ad. ...
- Don't Forget the Call to Action. ...
- Test Your Ads to Ensure Performance. ...
- Conclusion.
The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.
How many types of keywords are there in PPC? ›Google and PPC professionals utilize three (previously four) different types of keywords to target when it comes to Paid Search.
What are generic keywords? ›Generic keywords are searchable words that have meanings with a relatively wide scope. These generic keyword terms broadly describe your products or services for SEO and PPC campaigns and are also known as short-tail keywords, which are popular search terms with a very high volume of search traffic.
How do I promote my locksmith business? ›
- Put flyers around your neighborhood.
- The locksmith business is all about vicinity. The people who live in the are of your business are your target audience. ...
- Set up a big ad in your neighborhood. ...
- Set up a personalized catalogue. ...
- Deliver what you promise.
There are two ways to fix a disapproved ad: Make edits to the ad, forcing a review. Submit an appeal to either dispute the issue or affirm you've made changes in compliance with Google policies.
What is an example of PPC? ›Examples Where Pay-Per-Click Is Used
Search engine advertising, also known as search engine marketing (SEM), allows you to show ads to users based on the keywords entered in the search bar (for example, "car-sharing in London"). The main search engines, such as Google and Bing, use a model based on PPC through auction.
It's one of the most successful forms of digital marketing
Data from Statista shows that out of all forms of online marketing, search PPC ranks highly with as much as 20% claiming it offers them the highest ROI out of any digital marketing strategy.
Types of targeting
Search targeting – where ads appear on SERPs. Display targeting – where ads appear on display networks like Google Display Network and Microsoft Audience Network.
Paid keywords are keywords you bid for inside Google Ads. You pay Google a fee for each click in order to appear in their sponsored action for keywords related to your business. Inside the Paid Search report, Ahrefs shows the keywords the target site has bidded for.
How do I increase my CPC on Google Ads? ›- First, it's all about the high-value keywords.
- 6 incredible ways to decrease CPC costs.
- Keep it relevant.
- Don't forget about Quality Score.
- Improve click-through rate (CTR) with ad testing.
- Lower your bids.
- Use negative keywords.
- Think about location, device, and ad schedule.
Unless it's your job to understand PPC, that's certainly what it looks like at a glance. There's a key, however, to unlocking much of the mystery, and it's as simple as using a concept we call Reach, Relevance and Response.
What makes a successful PPC campaign? ›Landing page – The most effective PPC campaigns have landing pages or webpages that seamlessly align with the ads. They provide high relevancy with your PPC ads. Someone needs to write and design them to ensure your CTAs will generate more clicks.
How can PPC increase sales? ›- Update your keywords list regularly. ...
- Improve your website's performance. ...
- Ensure your website's secure and accessible. ...
- Create localized landing pages. ...
- Use ad extensions. ...
- Develop a re-marketing strategy. ...
- A/B test everything. ...
- Capitalize on FOMO.
How many keywords should I use? ›
How Many Keywords Should You Focus On? You should focus on two to three keywords for each page as a bare minimum. This includes one main keyword and two closely related queries. If you can focus on more keywords while making the content sound natural, then try to optimize for more SEO keyword variations.
Are more keywords better? ›You also need to consider the quality of the keywords with keyword advertising. Quality will always outweigh quantity. You're better off targeting 10 high-quality keywords in your ad than 50 low-quality keywords. So, your “perfect” amount will fluctuate with each ad you run.
What are keyword themes? ›Keyword themes are words or phrases that help match your ads with Google searches. Selecting the right keyword themes helps you reach people when they're looking for the products and services you offer.
What are the 4 types of keywords? ›When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational. We're going to identify what these types are with a short breakdown of each type.
What is keywords example? ›Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.
How do you make keywords? ›- Think like a customer when you create your list. ...
- Select specific keywords to target specific customers. ...
- Select general keywords to reach more people. ...
- Group similar keywords into ad groups.
- Google Keyword Planner. Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns. ...
- Google Trends. ...
- Keyword Tool.io.
- Google Trends. Google Trends visualizes the relative search popularity of a keyword over time. ...
- Keyword Generator. Keyword Generator finds up to 150 keyword ideas for any seed keyword. ...
- Keyword Sheeter. ...
- Answer the Public. ...
- Keyword Surfer. ...
- Keyworddit. ...
- Google Search Console. ...
- Questiondb.
Your primary keywords are the main ones you want to rank for. Start with one to three keywords (or keyword phrases). Your secondary keywords will be different versions of your primary keywords.
What are the 3 keyword match types use in Amazon PPC? ›There are three different Amazon keyword match types at your disposal for Sponsored Products and Sponsored Brands campaigns. They are Exact, Phrase, and Broad. These match types allow you to fine-tune which customer search queries can trigger your ads.
How do I use exact match keywords? ›
Exact match keywords help you connect with people who are looking for your business, despite slight variations in the way they search, and reduces the need to build exhaustive keyword lists to reach these customers. The syntax for exact match is to use square brackets, such as [red shoe].
What is the keyword strategy? ›A keyword strategy contains every decision you take based upon your findings in your keyword research project, whether it's about the content you're planning to write or how you are going to track the results in Analytics. Keyword strategy is about how you want to target those keywords, now and in the future.
What are brand keywords? ›Branded keywords are phrases directly associated with your brand, products and services. These types of keywords are discoverable through both social media and search engines.
What are organic keywords? ›Organic Keywords: What Is an Organic Keyword? An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO). Organic keywords contrast with pay-per-click (PPC) keywords, which are bid on through paid search marketing campaigns.
How do you determine which terms to bid on? ›- Step 1: Brainstorm. The first step in choosing keywords for any campaign is to brainstorm a big, long list of potential terms. ...
- Step 2: Choose Local Search Keywords. ...
- Step 3: Think About Relevance. ...
- Step 4: Consider Competition and Cost. ...
- Step 5: Get Some Tools.
- Sign in to your Google Ads account.
- Click Campaigns.
- Click Ad groups. Select the ad group with the keyword whose bid you want to change.
- Click Keywords. ...
- Click Edit. ...
- In the page that opens, you may set a new bid, increase your bid, or decrease your bid. ...
- Click APPLY.
The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.
What are paid keywords? ›Paid keywords are keywords you bid for inside Google Ads. You pay Google a fee for each click in order to appear in their sponsored action for keywords related to your business. Inside the Paid Search report, Ahrefs shows the keywords the target site has bidded for.
What is keyword matching? ›Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user's search query so that the ad can be considered for the auction.
What is a bidding strategy? ›A bid strategy that automatically sets bids for your ads based on that ad's likelihood to result in a click or conversion. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
How do I find my popular keywords on Google? ›
Use Google Trends to find the most searched keywords on Google. Go to https://trends.google.com to find the most popular searches around the world. Google Trends also helps you find trending searches for each day, week, month, and year for thousands of keywords and topics.
How do you bid on PPC? ›Definition: A PPC bid (or keyword bid) commonly used in Google Adwords, is a bid placed in a pay-per-click auction to help secure ad placement at the top of search results. Online businesses bid on specific keywords or keyword groups in an attempt to secure ad space for important terms relative to their business.
How do you price keywords? ›One of the easiest ways you can check the price of a keyword is through a keyword cost estimator tool. You won't have much trouble finding such a tool online. These tools take all the relevant factors into account which Google uses to determine the price of a keyword.
How many keywords should I use? ›How Many Keywords Should You Focus On? You should focus on two to three keywords for each page as a bare minimum. This includes one main keyword and two closely related queries. If you can focus on more keywords while making the content sound natural, then try to optimize for more SEO keyword variations.
Are more keywords better? ›You also need to consider the quality of the keywords with keyword advertising. Quality will always outweigh quantity. You're better off targeting 10 high-quality keywords in your ad than 50 low-quality keywords. So, your “perfect” amount will fluctuate with each ad you run.
What are keyword themes? ›Keyword themes are words or phrases that help match your ads with Google searches. Selecting the right keyword themes helps you reach people when they're looking for the products and services you offer.
What are the 4 types of keywords? ›When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational. We're going to identify what these types are with a short breakdown of each type.
What is keywords example? ›Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.